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The Best Goal-Achievement Strategy 13 Aug 2013 | 07:45 pm
This article highlights the wrong way to write a goal and then teaches a brilliant new way. I call the bad way to write a goal The Dreaded Binary Technique. It looks like this: “I will be the top sa...
The Four “A” Techniques To Brand Yourself and Your Business 6 Aug 2013 | 07:44 pm
There are dozens of ways to brand yourself; let me present the most common ones. The purpose of this article is to alert you to the different ways so that you can select the one that works best for y...
The Four-Rung Ladder Of Wealth 30 Jul 2013 | 06:42 pm
My clients all want to have wealth. But, when I ask what technique they are currently using to attain wealth, they have no idea. This article will give you that overview. The first rung is Visibili...
Five Levels of Branding 23 Jul 2013 | 07:41 pm
If you are excited to get branded, then you need to know that there are four levels. In this article, you will: Learn all four levels and fully understand them; Realize which level you are now at; ...
Examples of Escaping The Sea Of Sameness 16 Jul 2013 | 07:32 pm
You escape the Sea of Sameness into the River of Relevant Differentiation by branding yourself or your business. I have been branding my clients and their businesses for years and indeed have become ...
An Overview of Branding 23 Jun 2013 | 06:04 pm
Nike has its famous “swoosh”. Rice Crispies has the “Snap, Crackle & Pop” triplets. KFC has its unique fragrance. So, you know that giant companies are distinctive by a specific sound or taste or s...
How Small Businesses Can Compete For Top Employees 26 Apr 2012 | 02:28 am
As a small business services consultant, one of the questions I get asked most often is: How can my business compete with big companies to win top-tier candidates? Contrary to popular belief, you don...
Why You Need a Small Business Management Consultant 26 Apr 2012 | 02:15 am
For most people, owning your own business sounds like a dream come true. You get to be your own boss, choose your hours, and make all the important decisions about how you’ll allocate your resources. ...
Small Business Coaching Basics: The 8 Key Elements of A Business Plan 26 Apr 2012 | 02:01 am
“It’s in my head.” That was Jim’s reply when I asked to see his business plan. He’d paid me $25,000 to consult with him about his fledgling company. I was shocked… It was not that his business plan w...
Small Business Advisors: Mechanics For America’s Economic Engine 26 Apr 2012 | 01:29 am
It’s often said that small business is the engine that drives the American economy. That may be true, but every engine needs routine inspection and maintenance from a competent mechanic from time to t...
