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Is your business bigger than your brand? 14 Aug 2013 | 11:40 am
A brand usually has a far higher reach than your business. Especially in today connected world, the brand travels easily across boundaries. Take the instance of Starbucks in India. The unbelievably lo...
‘Perfect’ social media posts 8 Aug 2013 | 01:27 pm
There is no foolproof way to create ‘viral hit’ posts, but this guide comes close to helping you create effective ones. Tried. Tested. Agreed. Source: Entrepreneur.com
Made in an emerging market country 7 Aug 2013 | 02:20 pm
Have you ever wondered why a brand born in the western part of the world enjoys much higher equity than its counterpart in the developing countries which is commonly referred to as ‘Made in China.’ W...
TATA teaches kids to DO RIGHT 9 Jul 2013 | 03:01 pm
TATA Capital launches a new initiative called “Do Right” aimed at inculcating the right values in children from a young age. The campaign includes a “Do Right Anthem” performed by Shankar-Ehsaan-Lo...
Sales lessons from a Cambodian girl 22 May 2013 | 11:15 am
Last summer I went backpacking in Cambodia. Out of all the wonderful experiences, this is one I absolutely have to share. The ruins of Angkor (Siem Reap) are dotted with small souvenir shacks. As I m...
Sales lessons from a Cambodian girl 22 May 2013 | 11:15 am
Last summer I went backpacking in Cambodia. Out of all the wonderful experiences, this is one I absolutely have to share. The ruins of Angkor (Siem Reap) are dotted with small souvenir shacks. As I ma...
So your brand is trending? Big shit! 17 May 2013 | 11:30 am
Notice the sudden increase in twitter and Facebook contests? It’s convenient, simple to create and requires no investment. And with the million tweets and RTs you can watch your brand skyrocket to the...
So your brand is trending? Big shit! 17 May 2013 | 11:30 am
Notice the sudden increase in twitter and Facebook contests? It’s convenient, simple to create and requires no investment. And with the million tweets and RTs you can watch your brand skyrocket to the...
Photos of You on instagram 15 May 2013 | 10:26 am
Instagram introduces a new feature – Photos of You. Now you can tag everybody and almost everything on the pic, much like Facebook. Your profile will collate all the tagged pictures for you to review....
Photos of You on instagram 15 May 2013 | 10:26 am
Instagram introduces a new feature – Photos of You. Now you can tag everybody and almost everything on the pic, much like Facebook. Your profile will collate all the tagged pictures for you to review....
