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Europcar comes top in rental car website usability study 24 Aug 2013 | 05:53 am

To do this, it uses over 80 industry best practice criteria based on both the industry specifically and general best practice for websites. Here’s what it found out... Summary of results Overall the r...

How big data influences design at Hotels.com 23 Aug 2013 | 05:52 am

Make searching simpler In any given location there can be hundreds of hotel rooms available. Finding the one that ticks all the boxes and comes in on budget is no mean feat. To make it easier for our ...

Five ways to boost conversions this summer 21 Aug 2013 | 05:52 am

1. Nudge your users towards filters Filtering is an industry best practice to help users find the products they need faster and more efficiently. Positioning a layer to point at your category page fil...

How Tiffany & Co. uses Facebook, Twitter, Pinterest and Google+ 21 Aug 2013 | 05:52 am

Facebook Tiffany & Co. has more than four million fans and generally posts one update per day or fewer. A vast majority of posts are simple product images or albums complete with links to its ecommerc...

Three major benefits of using personalisation in marketing 20 Aug 2013 | 05:52 am

If you were to stop and take stock at the leaps and bounds made in personalisation over the past decade or so, you couldn’t fail to be impressed. Five years ago, the most you could expect was a messag...

17 reasons for New Look's 79% leap in online sales, and eight areas for improvement 20 Aug 2013 | 05:52 am

To find out more about how to create seamless multichannel experiences, come to Econsultancy's JUMP event which takes place on October 9 in Central London. Things New Look gets right... SEO New Look m...

10 interesting digital marketing statistics we've seen this week 17 Aug 2013 | 05:52 am

Lack of budget the barrier to online measurement For the second year in a row 50% of businesses have cited lack of resource and budget as the main barrier to implementing a successful online measurem...

50% of businesses cite lack of budget as main barrier to successful online measurement 16 Aug 2013 | 05:52 am

The 98-page report is based on a survey of almost 900 client-side respondents, and follows five similar studies carried out between 2008 and 2012. What are the barriers that prevent you from having an...

11 useful tips for designing welcome emails 16 Aug 2013 | 05:52 am

It follows on from posts looking at how 16 different fashion retailers deal with the sign up process and which ones actually sent welcome emails... 1. Make your greeting specific to the customer There...

Seven reasons why retailers should offer in-store pickup 16 Aug 2013 | 05:51 am

Customers want it Econsultancy's Christmas 2012 Online Shopping Survey, polled 1,000 UK and 1,000 US online consumers on their shopping habits. One of the things we asked about was the use of in-store...

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