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Study: Google Product Listing Ads Deliver for Consumers and Retailers 27 Aug 2013 | 01:00 am
SAN FRANCISCO, August 27, 2013 (ADOTAS) —Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today released a report showcasing the...
Adotas Poll: Facebook Will Own the Online Ad Marketplace 26 Aug 2013 | 11:31 pm
ADOTAS – In our most recent Voter Booth, we asked our readers: “Which of these companies will win the battle for supremacy in the online ad space?” The results: Facebook (89%). Google (7%). None o...
How to Fight Dataphobia: 3 Tips for Businesses 26 Aug 2013 | 10:30 pm
ADOTAS — Isaac Asimov, the prolific author and biochemistry professor, once remarked that “If knowledge can create problems, it is not through ignorance that we can solve them.” I would add an addend...
SpotXchange Announces ‘Premium Programmatic Video: A Leadership Summit for Publishers’ Led by Beet.TV 26 Aug 2013 | 10:15 pm
DENVER, August 26, 2013 (ADOTAS) – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, today announced it will hold a programmatic video leadership summit for premium publ...
Larissa’s Picks to Click: Pew Report, New Look at Yahoo vs. Google Numbers, McDonald’s #MakeMyFilm 26 Aug 2013 | 09:27 pm
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Bei...
Parse.ly Raises $5 Million In Series A Round Led By Grotech Ventures 26 Aug 2013 | 09:09 pm
NEW YORK, August 26, 2013 (ADOTAS) — Parse.ly, the content performance authority, today announced it has raised an additional $5 million in a series A funding round led by Grotech Ventures with partic...
With Mobile Ads Poised to Dominate, Pandora’s Move From Desktop to Devices Pays Off 26 Aug 2013 | 06:47 pm
ADOTAS – Executives from the streaming music company Pandora just can’t seem to wipe the smiles off their faces this week, and with good reason. Over the last two years, the company has struggled to s...
Planning for a Programmatic Future: Rocket Fuel’s IPO, News Corp’s Ad Exchange 26 Aug 2013 | 06:01 pm
ADOTAS – Validation for the programmatic ad space is heating up. Rocket Fuel recently filed paperwork for a $100M IPO, according to Reuters. Despite the lukewarm reaction of investors towards other re...
eMarketer: Nearly One-fifth of US Display Spending Will Be Automated This Year 24 Aug 2013 | 12:20 am
ADOTAS (via eMarketer) – Programmatic buying will continue to gain a greater portion of display spending in the US this year, according to eMarketer’s latest estimates on US real-time bidding (RTB) an...
Così® Taps PunchTab to Power New Multi-Channel Sweepstakes 23 Aug 2013 | 11:53 pm
DEERFIELD, IL and PALO ALTO, CA., August 23, 2013 (ADOTAS) — Così, Inc. (NASDAQ: COSI), the national fast casual restaurant chain, has partnered with PunchTab to design a “Win a Lunch For Two” sweepst...
