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Learning more about our advertising future in Google Glass world 21 Aug 2013 | 05:56 pm
How could Google Glass change advertising? Well, it was revealed that there might be a “pay per glaze” style of advertising. Here I talk with Sahil Jain, CEO of AdStage, about the future of advertisi...
Take Control of Your Ads with Sitelink Descriptions 7 Aug 2013 | 05:35 pm
Google announced a few months ago that ad sitelink descriptions were getting an upgrade with the Google AdWords transition to enhanced campaigns. Traditional ad sitelink extensions are links within yo...
Instagram v. Vine: Which Is Right for Your Brand? 24 Jul 2013 | 05:41 pm
“Video, video, video!” That seems to be all that’s on brands’ minds over the last few weeks after Vine grew in popularity, Instagram announced video capabilities and YouTube introduced new changes. Bu...
Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend? 8 Jul 2013 | 06:57 pm
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets...
5 Ways to Make Your Advertising Extraordinarily Effective 17 Jun 2013 | 05:39 pm
Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a ...
Increase Online Video Interaction with Tools from Viewbix 31 May 2013 | 12:20 am
The online video advertising market saw the greatest percentage increase in spend across all digital formats from 2012 to 2013 according to eMarketer and is set to reach $4.14 billion by this years en...
Here’s Why You Should PPC Advertise on Your Brand Keywords 15 May 2013 | 05:44 pm
There have been multiple studies about the incremental lift in search traffic that Pay Per Click Advertising provides in recent years. I’ve been quoting to clients the Google Study that said that sear...
PPC To Strengthen and Support Social Media 29 Apr 2013 | 05:43 pm
Pay-per-click (PPC) and social media are very diverse digital marketing approaches. While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand a...
Not Advertising on Bing? 3 Reasons Why You May Be Missing Out 10 Apr 2013 | 06:23 pm
I will be the first to admit it – Bing and I don’t always get along. But despite our quarrels, Bing has always held a special place in my heart (as demonstrated in this year’s Bing-nerd Halloween cost...
Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC] 25 Mar 2013 | 04:52 pm
If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking...
