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How to make your digital PR plan better 18 Jun 2013 | 03:20 pm
If you read the previous post on how to integrate digital into PR plans, we discussed about a particular example of a developing a PR plan for a mobile phone with a good night time camera. We talked a...
Average engagement rate of top Indian brands on Facebook 10 Jun 2013 | 03:07 pm
Engagement rate is defined as the ‘People Talking About This’ divided by the total number of fans multiplied by 100. It basically tells you how engaged you are with your fans on Facebook. You can spen...
Role of online in providing a great customer experience 7 Jun 2013 | 02:35 pm
Today’s new empowered customers want products and services to be designed, sold, delivered, and serviced in a way that suits them. They want to be active co-creators, not passive consumers. What does ...
How to integrate digital into your PR campaigns 3 Jun 2013 | 04:43 pm
Enlarge diagram Figure 1 represents a typical PR plan restricted to media relations. First, we identify the key messages to be delivered and the media to be utilized to deliver those messages. Post th...
Who should manage social media – marketing or PR? 31 May 2013 | 05:03 pm
There are discussions around who should own digital within organisations – marketing or PR? As everyone knows, traditionally marketing mainly looks at generating leads/sales and PR mainly aims at gene...
Social media marketing trends in India 9 May 2013 | 09:49 pm
Since joining Ernst & Young India to help establish the digital advisory stream, one of the projects we have been involved in was a study on how some of the biggest and most popular brands in India ar...
Three suggestions to ensure the government’s Digital Volunteer Programme succeeds 6 Mar 2013 | 01:11 pm
I recently volunteered myself to the Ministry of Information & Broadcasting’s Digital Volunteer Programme. According to the Ministry’s blog, the programme is aimed at creating volunteers to help sprea...
Three suggestions to ensure the government’s Digital Volunteer Programme succeeds 6 Mar 2013 | 01:11 pm
I recently volunteered myself to the Ministry of Information & Broadcasting’s Digital Volunteer Programme. According to the Ministry’s blog, the programme is aimed at creating volunteers to help sprea...
Facebook contests – the ones where you dont really want to participate 9 Oct 2012 | 04:43 pm
Once upon a time before Facebook, there used to be contests by brands on newspapers or magazines, like ‘I love XYZ because____________’. You have to complete the slogan in 5 words and could win a priz...
Top tips for parents in getting their kids admitted to nursery 22 Sep 2012 | 11:00 am
Having put my 3 year old to nursery (she will be 3 & half by the time the classes start in April next year) and having gone through some research work and running around, I can share some insights/ ti...
