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Google Display Network: Proof That a Higher CTR is Better For Everyone 22 Aug 2013 | 08:03 am
Ever wanted proof that a higher click through rate (CTR) on the Google Display Network (GDN) is better for advertisers, publishers, and Google? Suppose you wanted to run a marketing campaign on the G...
13 Reasons why eBay Are Wrong 15 Apr 2013 | 02:25 pm
Last month, eBay released a study suggesting that showing paid ads for your brand terms on Google is a complete waste of money. As an experiment, eBay paused their paid ads for the keyword ‘ebay’, and...
13 Practical Uses For Your Google Brand Ads 15 Apr 2013 | 02:25 pm
Last month, eBay released a study suggesting that showing paid ads for your brand terms on Google is a complete waste of money. As an experiment, eBay paused their paid ads for the keyword ‘ebay’, an...
3 Advanced Strategies to Extract New Keywords from Your Google AdWords Search Query Data 11 Oct 2012 | 11:24 am
So you’ve realised your current Google AdWords strategy is missing out on a big opportunity to connect with long-tail searchers who are further along in the buying cycle and more likely to convert. Yo...
The Australian Google PPC Opportunity 25 Sep 2012 | 02:16 pm
Back in 2009, I looked at the standard of PPC ads being displayed on Google in Australia, using the Sydney hotel industry as an example. I found that the majority of PPC ads being presented on Google ...
4 PPC Tracking Essentials for Small Businesses 4 Mar 2012 | 03:52 pm
All too often I see small to medium-sized businesses spending considerable amounts of marketing dollars on PPC campaigns without having implemented even the most basic of tracking solutions. Other bus...
3 Million Keywords 29 Nov 2011 | 01:01 pm
Google last month increased the maximum number of keywords allowed in a standard Google AdWords account from approximately 50,000 to 3 million. Yes, that’s right, you can now have up to 3 million keyw...
4 Practical Ways to Lower Your AdWords CPCs 27 Jul 2011 | 05:25 pm
WordStream last week carried out some fascinating research on Google AdWords CPC prices of different sectors. One key finding was that the finance industry carried high CPCs of up to $54.91, while oth...
3 Tips for AdWords Ad Scheduling Success 25 Jul 2011 | 07:41 pm
Ad scheduling – an advanced feature of Google AdWords – allows PPC advertisers to set different bids for different days of the week and different hours of the day. If your business is closed on weeken...
5 Common PPC Optimisation Mistakes 21 Jun 2011 | 07:59 pm
You’ve researched hundreds of long-tail keywords, organised them into granular ad groups, and crafted ad messages which closely match the ad group’s keywords. You then set your Google AdWords campaign...
