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Remembering 2012, Celebrating 2013 17 Jan 2013 | 11:21 am
When a year ends, and a new one begins – complete with four new digits that feel unfamiliar on our tongues – it is traditional to reminisce. It seemed like only yesterday we were wondering what 2012 w...
Our Childhood is Safe in Our Media Memories 6 Dec 2012 | 12:29 pm
Media influences our childhood. It is stuff our memories are made of, the nostalgia we're linked to. It is what we grew up with. Few shows have affected the way we think about education, parenting, ...
Social Media: A Politician’s Friend or Foe? 4 Nov 2012 | 01:38 pm
Today’s politicians have a powerful tool in their pockets: social media. As a tool, this makes their supporters feel like they know their candidates. It makes politicians human, it gives them a life, ...
The Man Behind the Jump 24 Oct 2012 | 01:46 pm
At some point in time, leaders need to make a choice: Will they be good, or will they be great? If leaders keep their employees down, even while recognizing their potential, they become a company of ...
The Importance of the Small Stuff 18 Oct 2012 | 05:00 pm
Here's a quick test to see whether you qualify as an "innovator": when you're faced with a problem, do you A) See things as they are; B) Wish things were what they used to be C) See things as they cou...
Exhibition Stand 10 Oct 2012 | 07:03 pm
Before we even let our minds dwell on the stand's size or design, our first priority is always to make the stand "stand out" as a functional, enticing and memorable masterpiece. We never lose sight of...
PR: It’s all about ROI 15 Aug 2012 | 05:22 pm
Ask any client whether PR is important, and you’ll get an emphatic “Yes”. But ask those same clients exactly where their PR budget is going, and they start to stammer and stutter, giving vague replies...
How to get the media on your side 15 Aug 2012 | 05:17 pm
The biggest challenge companies face is in bringing the media on their side and getting the attention of journalists to publish positive stories about their brands. However, some of the biggest an...
SHOCK TACTICS: Will your event make a bang or a whisper? 15 Aug 2012 | 05:01 pm
What makes Lady Gaga the most followed person on Twitter? It’s not because of her talent… it’s because of her publicity team’s talents. Right now as we speak, an agency somewhere is burning holes ...
Halftime Report on PR & Social Media- The Hits & Misses of 2012 so far 10 Jul 2012 | 08:32 pm
As the year passes the halfway mark, let's look in the rear view mirror and see what's hot and what's not – the hits and the misses. THE MISSES What starts out as a brilliant idea ...
