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SMX, The Search & Social Marketing Conference, is coming to Milan! 21 Feb 2013 | 03:01 am
As a young university graduate I faced the same dilemma youth everywhere face, what do you want to do when you grow up. Destiny often plays a significant role, and it did in my case. I soon found myse...
Clients expect PR firms to be on top of SEO 19 Dec 2012 | 05:43 pm
Many companies face a delicate challenge in keeping their passionate users happy while insuring the company is profitable enough to pay the bills and invest in the future, objectives which often enter...
IKEA Italy: what not to do when facing a social media crisis 13 Nov 2012 | 02:58 pm
Figure 1: IKEA Italy has run from its change manifesto site “it takes little to change”, now taken down Get the popcorn out, the IKEA Italy social media crisis is getting even more interesting, althou...
IKEA Italy has a social media problem: could they better address it? 10 Nov 2012 | 01:20 pm
Most large companies that have learned to embrace social media as a communications tool know by now that the path to success offers lots of bumps along the way. IKEA Italy is in the midst of experienc...
Can Google Be Beat On Competitive Web Intelligence Data? 30 Aug 2012 | 09:54 am
Happy days: statistics for almost any website from DoubleClick Ad Planner One of the great promises of digital marketing is a presumed availability of quality statistics on website usage and users. We...
Worried that Google may know too much if you use Google Analytics? Relax. Google already has great data. 24 Aug 2012 | 05:54 pm
I spy with my little eye… When Google Trends for Websites launched, Google Analytics Evangelist Avinash Kaushik noted it (and Google Ad Planner) might have a searcher’s bias. If one accepts that this ...
Digital Native: Show Trenitalia Ticket On Computer Display – And Be Fined For Traveling Without A Ticket. 4 Jul 2012 | 02:32 pm
Ceci n’est pas une billet – with apologies to Magritte. There’s a not so small detail which appears at the bottom of Trenitalia regional tickets sold online: if you don’t show a printed copy of the el...
Good news: Trenitalia Cartafreccia Loyalty cards CAN be read by Ticket Vending Machines 4 Jul 2012 | 02:30 pm
In an earlier article about a day long open house with the Italian National Railways, Gruppo FS / Trenitalia, I noted frustration in having to manually enter my loyalty card number every time I buy a ...
Is there a place on social media for companies in the midst of a turn around? 25 Jun 2012 | 04:00 am
Figure 1: no right to reply: patently false and deceptive claims from the 1930′s In the good old days commercial communication was easy. A company or organization developed their messaging then worked...
A few good things to know about Google’s knowledge graph 23 May 2012 | 12:23 pm
Tiziano Ferro Knowledge Graph Search Result including event rich snippet and Google+ data! Click to enlarge. I just finished documenting Google’s new display of fact boxes in selected search results, ...
