When people do things, they do them in 8 steps. 23 Aug 2013 | 02:06 pm

According to the so called "jobs-to-be-done" framework of positioning and product innovation, every "job" carried out by a person when using a product has the following 8 stages: 1. Define: Customers...

Evaluation of Brand & Service Experience 18 Aug 2013 | 12:31 pm

http://landor.com/#!/talk/articles-publications/articles/measuring-brand-experience/

People are fascinated by solution typologies - but should we work this way? 22 Jul 2013 | 05:43 pm

Don't market to your best customers! Not exactly to them at least. 21 Jul 2013 | 04:42 pm

Quoted from "Drinking from the fire hose" by Frank @ Magnone

Quick Segmentation & Action Plan for Growth 20 Jul 2013 | 04:38 pm

Fields of Innovation 20 Jul 2013 | 03:34 pm

A video that could be tagged #realtime - if you ignore all the other interesting questions arising. 20 Jun 2013 | 06:55 pm

A Consumer Journey Model - same same but different (?) 30 Apr 2013 | 12:53 pm

When Digital is no longer about execution 22 Apr 2013 | 01:25 pm

Do consumers make purchase decisions? Do they really? 22 Apr 2013 | 01:22 pm