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Week Old No News News 13 Aug 2013 | 11:16 pm
I didn’t get around to blogging about some no news news when it wasn’t news a week or so ago. Now is as late a time as any: Top retail products being sold to Baby Boomers Baby boomers are responsibl...
Branding Baguettes 8 Aug 2013 | 12:44 am
A New York Times piece for all folks in Advertising-Marketing-PR: French Dining Staple Is Losing Its Place at the Table By ELAINE SCIOLINO The French, it seems, are falling out of love. Not with free...
Purple Clover. 31 Jul 2013 | 11:57 am
Not sure what this place is yet. Let’s just say it’s germinating: Purple Clover. An Ad Age article doesn’t tell us much: BermanBraun Aims New Site Aimed At Invisible Demo: Baby Boomers Baby Boomer...
Freshening Up Common Sense 25 Jul 2013 | 03:49 am
I often invoke alter-ego NostraChuckus and his Crystal Ball of Common Sense when stumbling upon musty stuff revamped for the umpteenth time. I’ll leave The Great Seer in the ether for this one, since...
Do PR outfits vet press releases anymore? 20 Jul 2013 | 02:47 am
The Press Release Parade marches on and on. Parades from the past: 28 July 2011 The Press Release Parade I’m on the list. That doesn’t make me special by any standards. Press Releases are like virtu...
A Dwelling Deluge 9 Jul 2013 | 03:56 am
At least in the press, both print and pixel: Retiring Baby Boomers Create Housing Boomtowns by Shanthi Bharatwaj Baby boomers -- those born between 1946 and 1964, constituting roughly 75 million peop...
Nielsen Leftovers 26 Jun 2013 | 06:09 am
Nothing fresh from Nielsen, but I’ll warm it up so we can have a bland snack: The Me Generation Meets Generation Me From their money to their media, Boomers and Millennials exhibit vastly different b...
Windows 8 Redux 21 Jun 2013 | 04:14 am
NostraChuckus, Renowned Seer of The Mundane and The Obvious, has startled the world again with his pedestrian predictions: 01 January 2013 Windows 8 … Win 8 phones, tablets, and desktops are potent t...
Are you model material? 14 Jun 2013 | 05:25 am
From Rebecca Nappi of The Spokesman Review: Are you model material? Advertisers see growing markets for boomers in fashion, acting … Boomer age men and women will be in greater demand in the next few...
New Editor-in-Chief at AARP Magazine 10 Jun 2013 | 11:10 pm
A blog post collection from a few months ago: AARP Is All New Redux AARP is ‘rebranding’ itself for the umpteenth time ... One of those posts: 02 April 2013 AARP Is All New Redux: Part III (The Mag...
