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Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience 20 May 2013 | 10:44 pm
At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the p...
HubSpot Releases Social Inbox and Reveals So Much More 8 May 2013 | 07:07 pm
I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approac...
Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform 3 May 2013 | 04:16 pm
I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. The latest is Provenir , a company founded in 1992 that has long sold a system to make credit risk ...
I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example. 26 Apr 2013 | 03:12 am
It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. These systems that gather customer data from multiple sources, combine information related t...
Lattice Engines Automates All Steps in Prospect Discovery 18 Apr 2013 | 02:17 am
There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. But the Internet has exponentially grown the...
Adometry Combines Attribution with Optimization 11 Apr 2013 | 11:54 pm
So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor tas...
ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database 3 Apr 2013 | 05:07 pm
B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. (See my po...
Marketo Files for IPO: Will High Growth Outweigh High Losses? 3 Apr 2013 | 04:54 am
Marketo made good today on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It’s a major accomplishment. The S-1 registration statement gives ...
InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs 1 Apr 2013 | 09:55 pm
I spent part of last week at Infusionsoft ’s annual conference, InfusionCon, drinking the Kool-Aid and soaking up the Arizona sun. Pleasant as the 80 degree temperatures were to a refugee from the st...
How to Get the Most from Social and Behavioral Data: Webinar, March 19 15 Mar 2013 | 03:03 am
Raab Associates has been gradually relocating from New York to Pennsylvania over the past two weeks. I won’t subject you to a post like “what B2B marketers can learn from moving companies”, which is o...
