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Syke! New Fallon Blog Address Info and Links 25 Mar 2009 | 01:00 am
Rumours of the death of Fallon Blogging are greatly exaggerated. Long live Fallon Blog at http://www.fallon.com/fallon-blog/ And add RSS feed address http://www.fallon.com/fallon-blog/feed/atom/ Er...
Fallon Brainfood: Fallon Blog Secrets Revealed! (and the death of Fallon Planning Blog) 20 Mar 2009 | 09:41 am
Its been 2 years since we launched the Fallon Planning Blog and 2 years since Ed Cotton and I did our "Blogging The Agency" presentation at AAAA Planning Conference which tried to assess the value of ...
5 Ways For Brands To Use YouTube 13 Mar 2009 | 08:33 am
1. In-Video Overlays This function allows you to advertise in the middle of a video with small pop-ups. This means a coupon button could pop up right after they see the food, or a “buy this on DVD” a...
Mobile T.V. 13 Mar 2009 | 06:29 am
As the demand for content everywhere becomes greater, a surge of network and cable television phone "apps" has vitalized. Here are some of the latest. - TV.com This application allows you to access ...
Real Life Account Planning 11 Mar 2009 | 07:09 am
We like strategy and we like to write briefs. We like to look at ads and decide when strategy is bad or good, but how often do we make a real difference? Here is a guy who made a difference with acco...
Flash Mobs as Optimism Drivers 7 Mar 2009 | 05:08 am
Book stores that were once filled with books about dreaming and achieving are now filled with books about the end being near and suicide prevention, John McCain's Twitter feed is solely devoted to tea...
Fallon Brainfood: "Inspired By Kittens" 27 Feb 2009 | 09:02 pm
Fallon strategic planner Aki Spicer explores the latest social media metrics of the "Kittens Inspired By Kittens" phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can...
Generosity: A Product of an Innovation Economy, not an Efficiency Economy 26 Feb 2009 | 10:38 am
we've been talking a lot about Generous Brands here at fallon, and a point i've been making about why clients need to embrace Generosity is that this country is moving beyond a business climate driven...
Periodic Table of Social Media Elements Reminds You to Optimze Your Social Media Plan 24 Feb 2009 | 10:06 am
Rick Liebling has created a Period Table of Social Elements on eyecube that made me get thinking on brands use of social media. I included the image below, and the key can be found in the original pos...
iPhone app shelf life is less than 30 days. 21 Feb 2009 | 12:19 pm
New Pinch Media data reveals that "for free applications, only about 20 percent of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 day...
