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Is It Time To Retire The Proposition? 25 Aug 2013 | 04:50 am
If you're anything like me, the first bit of the brief you look at is the 'proposition box.' And the second question anyone asks you after "what are you working on?" is "what's the proposition?" Mea...
Do Analogies Still Work? 18 Aug 2013 | 01:16 pm
This ad about 'Marmite Neglect' is great, but it's copped a lot of flak (over 400 complaints so far) because some people apparently think it's disrespectful. I find that quite sad. The subject o...
Will The Next Person To Use The Word 'Storytelling' Please Report For Their Slap 11 Aug 2013 | 04:01 pm
What we do is increasingly being called 'storytelling' but actually I think that definition is completely wrong, and it's really starting to annoy me. Yes, ads do often have a narrative. This brillia...
The Onion Unfairly Maligns Us 4 Aug 2013 | 12:37 pm
So The Onion wrote an entertaining story about last week's Omnicom/Publicis deal, headlined 'Merger Of Advertising Giants Brings Together Largest Collection Of People With No Discernible Skills.' "Th...
There's Something About Mazda... 28 Jul 2013 | 10:23 am
This is going to seem like I have a vendetta against Mazda. Genuinely I don't. But I just can't let their new print ad go unpunished. I've seen so many briefs over the years where the product is desc...
How Do You Go About Writing Something This Bad? 21 Jul 2013 | 12:40 pm
I've always been perplexed by ads like this new global spot for the Mazda 3. Clearly it's an extremely bad ad, in the sense that it will not perform well by any of the common metrics such as recall, ...
Ideas By Committee 14 Jul 2013 | 07:33 am
A statue of a committee It was G.K. Chesterton who said: "I’ve searched all the parks in all the cities and found no statues of committees." Well, he was wrong. Blogger Jennifer Dziura found this ...
How's Your Crack Rate? 7 Jul 2013 | 02:52 pm
It's crucial for an agency to have a high crack rate, since 'going again' on a brief effectively means you are doubling your costs. One of the many smart initiatives at BBH London is to carefully mo....
Do Craft Awards Count? 30 Jun 2013 | 09:57 am
Last week a friend of mine said on Facebook: "Craft awards don't count. Fact." I sniggered at that. Maybe because I was brought up to believe that 'the idea is king'. Maybe because I'm from a cop...
So I Was Dissed In Cannes - By A Client 24 Jun 2013 | 04:13 pm
It used to be just us. Well... us and the production companies - who organised all the fabulous parties, and paid for our drinks. But this year, several agencies I know sent more Account Management ...
