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Advertising to Seniors: Lead with the right; follow with the left. 15 Jul 2013 | 07:02 pm
By Paul W. Flowers - President, Circa 46 As much as we would like to believe the contrary, we begin to process information more slowly as we creep into our eighties. There. I’ve said it. Older adults...
Bon Voyage, Boomers: A Closer Look at Baby Boomers’ Travel Preferences in 2013 9 Jul 2013 | 07:04 pm
By Andrea Kempfer, Project Director at Lab42 & Guest Contributor It’s no secret that baby boomers are outspending other generations by $400 billion each year on consumer goods and services*. What’s m...
10 Questions Answered About the New FTC Guidelines: Video 1 Jul 2013 | 08:00 pm
Generation Fabulous and BOOMbox Network jointly hosted a Google Hangout to help dispel all the confusion surroinding the FTC (Federal Trade Commission) and a blogger’s responsibility. We invited Sara ...
The B(L)oomers Party™ 2013. Are You Coming? 27 Jun 2013 | 10:39 pm
JOIN US FOR A LITTLE RE*CREATION! Interpret it however you wish: RE-creation or recreation. This play on words so completely represents Baby Boomers’ eagerness to reinvent themselves and improve thei...
Advertising to Seniors: They May Be Old, but They’re Not Slow 30 May 2013 | 10:08 pm
By Paul W. Flowers - President, Circa 46 A lot has been said about the uniquenesses and pitfalls of advertising to seniors. The truth is, the way you reach and communicate to the older market is not t...
Thank You Health 2.0 Dallas! 24 Apr 2013 | 08:26 am
Thank you Michael Walsh, Founder of Cariloop and Health 2.0 Dallas (busy guy!) for your mention of BOOMbox Network. We love that you totally “get us” and see the value that our services provide. The m...
Twitter Parties That May Interest Baby Boomers 4 Apr 2013 | 08:00 pm
A Twitter chat or a Twitter Party is a public conversation on Twitter taking place at a specific day and time to discuss a specific topic. There are Twitter chats to discuss just about every topic fro...
Save the Date: B(L)oomers Party™ 2013 is in Chicago on Saturday, July 27! 19 Mar 2013 | 08:13 pm
If you happen to be attending BlogHer’13 in Chicago this July 25 to 27, or happen to just be one of our valued network member in the neighborhood, please… Yes! Please SAVE THE DATE for our Second An...
The Importance of Volunteering 29 Jan 2013 | 11:18 pm
By Eric Nelson, Talent Coach at ComingofAge.org – Bay Area According to a 2012 study by the Corporation for National and Community Service (CNCS), baby boomers have the highest volunteer rate of any a...
Parents to the End 18 Jan 2013 | 10:37 pm
Editor’s Note: Thank you Linda, for letting us know about your just-released book on this rarely discussed topic, though it is one that concerns and challenges many Baby Boomer parents. And thank you ...
