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The One Thing You Need to Build Your Online Community 27 Aug 2013 | 02:57 am
One of the most valuable things a business can have is a strong following. Community members who engage with you on a regular basis tend to be loyal customers as well as brand ambassadors. To build a...
Why Your Business Should Be on Google+ 22 Aug 2013 | 01:06 am
You’ve got a Facebook fan page. You’re created a Twitter profile. And you’re even pinning on Pinterest. But if you skipped Google+ because you thought it was a passing fad, it might be time to rethink...
Are You Making These 5 Common Email Marketing Mistakes? 30 Jul 2013 | 10:41 am
Email marketing is a great way to stay in front of your customers and subscribers, but it can be a little too easy to click the SEND button without giving thought to developing a good long-term strate...
8 Tactics to Boost Your Conversion Rate 25 Jul 2013 | 03:04 am
Getting people to your website is one thing; converting them into customers or subscribers is another. Is your website doing a good job? Whether you sell products or services, every business is intere...
Use Google Analytics To See If Your Site Is Engaging! 17 Jul 2013 | 02:24 am
Your email marketing is driving traffic to your site. Great! But what are users doing once they get there? While the Daily-Visits metric on your Google Analytics is a great way to measure total traffi...
Five Ingredients Your Blog Post Must Have 12 Jul 2013 | 02:26 am
A blog keeps your website fresh and search-engine friendly. It also establishes you as a leader in your field. But if your content is ho-hum, you’re wasting your time. Just as you would follow a recip...
Best Places to Find Images for Your Marketing Efforts 2 Jul 2013 | 02:22 am
A picture is worth a thousand words. It can also be worth a thousand clicks and a thousand likes. When it comes to engaging your customer, nothing is more powerful than the use of great images. Studi...
10 Ways to Repurpose Your Content 28 Jun 2013 | 04:45 am
We all know recycling is good for the earth – but did you know it can also be good for your content? Whether it’s a blog post, newsletter, white paper or ebook, there are many ways to take the materia...
Tips for a Successful Online Community 14 Jun 2013 | 08:09 pm
If you want to build a community around your brand, here are four tips for getting started: Define Your Personality Apple, Harley-Davidson and Nike – these are not boring companies. Each has a disti...
Key Factors for GREAT Engagement 14 Jun 2013 | 01:18 am
The key to establishing long-term relationships with your clients is to engage them. People like to buy from people. When you allow your marketing to be a two-way conversation, you invite your clients...
