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How is Social Media affecting the average SMB? 14 Aug 2013 | 12:00 am

If used in the right way, social media can be a valuable marketing tool for an SMB. Some of these businesses are starting to pick up on its benefits already. In fact, small businesses are more likely ...

Content Marketing Essentials: Three Steps to Consistently Effective Content 22 Jul 2013 | 11:00 pm

It was once limited to customer magazines and direct mail, but content marketing today is a wide-ranging operation for many businesses. In order to stand out in today’s crowded online environment, blo...

Great content, not links, will make your site a hit 12 Jul 2013 | 01:30 am

Since Google launched the Panda update back in February 2011, the search engine giant has made a concerted effort to emphasize quality content over back-links. Engaging articles, authoritative reports...

With Increased Content Marketing Demand, Excellent Copywriters Are a Necessity 27 Jun 2013 | 10:45 pm

With a major shift toward high-quality content and subsequent content marketing, brands need to provide content that meets the expectations of their audience. Therefore, great content calls for excell...

If This Is The Future of Marketing, Companies Need To Change Now 19 Jun 2013 | 11:30 pm

In many companies, the marketing department’s "bag of tricks" is very limited. Marketers try their best to use advertising of various kinds, press releases and networking to generate leads and demand....

Planning your Social Media campaign 3 Jun 2013 | 11:36 pm

Social Media is fast becoming an important part of marketing campaigns for many companies, slotting in alongside more tried and tested methods such as press releases, emails and advertising. In fact, ...

Website Planning for SMBs 21 May 2013 | 10:00 pm

A website is important for many small to medium-sized businesses as it gives them a chance to show off their company in its best light, while at the same time being able to compete with larger compani...

Website Planning for SMBs 21 May 2013 | 10:00 pm

A website is important for many small to medium-sized businesses as it gives them a chance to show off their company in its best light, while at the same time being able to compete with larger compani...

Local Business Promotion 2 Apr 2013 | 10:00 pm

Want To Get Ahead In The Marketing Game? Go Local! There are lots of marketing methods that entrepreneurs can use to promote their business. Should you start with an all-out viral campaign on social m...

How Marketing Has Changed 12 Mar 2013 | 09:30 pm

Earliest Days of Marketing (1900) Many ancient civilizations were actively involved in trade and commerce. While managing the demand-supply relationship, people may have had a few marketing ideas. How...

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