Britopian - britopian.com - Social Business Blog | Michael Brito
General Information:
Latest News:
Newscred’s 50 Most Influential Content Marketers 19 Aug 2013 | 06:37 am
I am a huge fan of Newscred the what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publish...
Brand Storytelling With Good Content, Not Ads 16 Aug 2013 | 05:31 am
Read this white paper from my friends at Contently now. They interviewed some super smart folks in the industry. Below is a quick excerpt but please do download the white paper to get the full goodnes...
Can You Operationalize Brand Storytelling? 19 Jul 2013 | 07:39 pm
Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that “Content marketing is about continuous storytelling. It’s about a steady stream of storytelling innova...
Youtility Book Review: Highly Recommended 13 Jul 2013 | 12:14 pm
I just finished reading the book, Youtility: Why smart marketing is about Help not Hype by Jay Baer. It’s taken me about 2 months to finish it only because I’m in the process of putting the final touc...
Altimeter Report: The Collaborative Economy Is Disrupting Business 4 Jun 2013 | 10:04 pm
The Altimeter Group is at it again. Just when we thought we had social business understood, they released a new report today that turns traditional business models completely upside down. The Collabo...
Is Influence The Currency Of The Social Web? 2 May 2013 | 10:33 am
Saw this excellent video last night of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where cust...
Here’s How Your Brand Can Become a Content Organization 24 Apr 2013 | 03:50 pm
Ok, I get it. The thought of your brand becoming a media company scares you. Let’s look at from a different perspective then. One thing that ALL brands struggle with is content. The ability to create...
What Does Social Business Have To Do With Brand Strategy? 15 Apr 2013 | 11:13 am
I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a con...
8 Platforms That Help You Feed The Content Marketing Engine 2 Apr 2013 | 09:25 am
The transition from brand to media company requires a social business strategy. Along with organizational change management initiatives and building process and workflows, you must also consider an in...
Social Business Drives A Brand’s Content Strategy 25 Mar 2013 | 09:20 am
Over the last year, my attitude and point of view about social business has shifted. I used to be of the mindset that companies need be a social business for the sake of being social business. Not on...
