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The Coming Branded-Currency Revolution 31 Jul 2013 | 10:40 pm
By Gene Cornfield, VP of Marketing at CashStar, and Mark Bonchek, Chief Catalyst at Orbit Coupons. Gift cards. Loyalty points. These tried-and-true tools of the retail trade might not be as sexy as o...
World War F 13 Jul 2013 | 02:22 am
Zombies are everywhere. Almost any adult or child can describe them in detail – their appearance, their eating habits, how to kill them. And yet they don’t exist. Fraudsters are everywhere. Most peopl...
What (Relationship) Is In Your (Mobile) Wallet? 18 Jun 2013 | 10:53 pm
By Gene Cornfield, Vice President, Marketing When it comes to mobile in retail, choosing the strategies that deliver meaningful business results and that harness consumer behavior (rather than tryin...
eGift Card Customers Rely on Retailer Apps 8 Apr 2013 | 08:00 pm
We recently surveyed more than 1,000 eGift Card purchasers and recipients to learn what makes them tick. I shared a bit of what we learned last month at Prepaid Expo as an example of how mobile is cha...
$10 Starbucks Card eGift for $5 LivingSocial Deal Powered by CashStar Named Best of Category Winner at Paybefore Awards 19 Mar 2013 | 08:00 am
Paybefore has chosen the $10 Starbucks Card eGift for $5 LivingSocial Deal as a Best-in-Category Winner in the Best Virtual or Digital Program category. Paybefore Awards, now in its seventh year, is t...
CashStar is First to Bring Gifting to the Tablet 5 Mar 2013 | 10:00 am
CashStar today announced the availability of the industry’s first tablet-based eGifting solution, which allows retailers to offer consumers the most rewarding digital gifting experience ever. CashStar...
$10 Starbucks Card eGift for $5 LivingSocial Deal Powered by CashStar Named Winner in Seventh Annual Paybefore Awards 12 Feb 2013 | 10:00 am
Paybefore has chosen the $10 Starbucks Card eGift for $5 LivingSocial Deal as a 2013 Paybefore Awards winner in the Best Virtual or Digital Program category. Paybefore Awards, now in its seventh year,...
Mobile: It’s the Future of Gift Cards as CashStar Experiences Record Holiday Season 5 Feb 2013 | 10:00 am
CashStar, the world's leading digital gifting and incentives company, today announced holiday sales data that reveal significant growth in the demand for mobile gift cards and last-minute gifting opti...
CashStar Partners with Punchbowl to Deliver eGift Cards with Digital Greetings 6 Dec 2012 | 10:00 am
Today, CashStar announced a partnership with celebrations site Punchbowl.com that enables consumers to embed eGift Cards in their digital greeting cards. Punchbowl’s new eGift Card offering, combined ...
Bah Humbug! Mail Carriers and Neighbors Most Forgotten Holiday Gift Recipients [Infographic] 5 Dec 2012 | 10:00 am
With only a few holiday shopping weeks left, Americans need to check their lists twice (or more) to avoid overlooking those closest to home when it comes to gift giving, according to a survey by CashS...
