Churchofthecustomer - churchofthecustomer.com - Jackie Huba
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Influencers vs. brand advocates: confuse them at your own peril 21 Aug 2013 | 02:26 am
Marketers are looking to get more word of mouth for their products and services and are investigating building influencer and advocate programs. Before you do this, it's imperative to know the differe...
Bruno Mars makes fans feel like rock stars 25 Jul 2013 | 01:29 am
Billed as the "first ever Instagram music video made by YOU!" Bruno Mars is featuring fans dancing to his hit "Treasure" in a new website called TreasureDance.com. The site looks for videos posted wit...
How to go Beyond Humanizing your Brand 8 Jul 2013 | 08:33 pm
The following is a guest post from my friend Jay Baer, based on his new book, Youtility: Why Smart Marketing is About Help not Hype. Consumers are being subjected to an invitation avalanche, with eve...
July #MonsterLoyalty book tour events in Chicago and Portland 29 Jun 2013 | 01:54 am
Just wanted to let you know about two July book tour events for my new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. For both events, I will be doing a 60-minute presentation on ...
Word-of-mouth marketing: control is futile 4 Jun 2013 | 09:22 pm
Even today, marketers are still trying to control the conversation customers have about their brand. Give it up. With social media acting as a word-of-mouth jetstream, it's impossible to make sure peo...
Word-of-mouth marketing: control is futile 4 Jun 2013 | 09:22 pm
Even today, marketers are still trying to control the conversation customers have about their brand. Give it up. With social media acting as a word-of-mouth jetstream, it's impossible to make sure peo...
The best customer service is invisible 21 May 2013 | 02:47 am
I am huge fan of Nordstrom. They have famed customer service and that is one of the reasons why I shop there. But even I was surprised by this. Last week I was shopping at Nordstrom and bought merchad...
The best customer service is invisible 21 May 2013 | 02:47 am
I am huge fan of Nordstrom. They have famed customer service and that is one of the reasons why I shop there. But even I was surprised by this. Last week I was shopping at Nordstrom and bought mercha...
#MonsterLoyalty book tour and other speaking events 8 May 2013 | 10:37 am
Hi there! Here's my speaking schedule including book tour events. If you live in one these cities, I looking forward to seeing you!! May 8: Austin - book tour event (private) May 10: Orlando - book to...
#MonsterLoyalty book tour and other speaking events 8 May 2013 | 10:37 am
Hi there! Here's my speaking schedule including book tour events. If you live in one these cities, I looking forward to seeing you!! May 8: Austin - book tour event (private) May 10: Orlando - bo.....
