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DMA Says FTC Commissioner’s Call for Legislation To Restrict Data Mining “Is Unfounded” 27 Aug 2013 | 05:06 pm

Aug. 27, 2013 – In a recent letter to the Federal Trade Commission’s (FTC’s) Julie Brill, Direct Marketing Association CEO and president Linda A. Woolley stated that Brill’s op-ed piece published in t...

ISMPP Offers Guidance on Value of Publication Support in Sunshine Act “Suggestions Document” 20 Aug 2013 | 12:28 am

Aug. 19, 2013 – Companies struggling to define and place a value on the publication support they provide to physicians authoring medical publication submissions under the Sunshine Act will find some r...

PhRMA: Engaging the Consumer Is Key to Healthcare Success 13 Aug 2013 | 03:07 am

Aug. 12, 2013 — An increasing focus on the healthcare consumer’s needs and preferences may play a role in future industry product development priorities. According to a recent health survey commission...

OPDP: There Are “A Number of Things” Companies Can Do to Avoid Enforcement Actions 30 Jul 2013 | 05:50 am

July 29, 2013 — The FDA’s Office of Prescription Drug Promotion (OPDP) held a Webinar today to discuss and take questions about the seven Untitled Letters it has issued from April through June of this...

Pitts: FDA Needs to Address Guidance on Healthcare Economic Information 24 Jul 2013 | 10:41 pm

July 24, 2013 – In a recent blog post on DrugWonks.com, Center for Medicine in the Public Interest President and Co-founder Peter Pitts states that the FDA has indicated that it finally may be getting...

Hour Draws Near for Sunshine Act Data Collection 23 Jul 2013 | 04:28 am

July 22, 2013 — With fewer than 10 days left until manufacturers must begin collecting required data under the Physician Payment Sunshine Act – data collection starts Aug. 1 – many companies likely ar...

OPDP Schedules Webinar on Recent Enforcement Actions 16 Jul 2013 | 05:32 pm

July 16, 2013 — The FDA’s Office of Prescription Drug Promotion (OPDP) will hold a Webinar to discuss and take questions on the seven Untitled Letters it has issued from April through June of this yea...

Study Correlates CME with Healthcare Cost Savings 15 Jul 2013 | 11:11 pm

July 15, 2013 — When medical professionals participate in continuing medical education (CME), that training saves the healthcare system money, according to a recent article in Medical Marketing & Medi...

PhRMA’s Hugin Hits Innovation Nail on the Head 3 Jul 2013 | 01:49 am

July 2, 2013 – In a recent blog post on Drugwonks.com, entitled “The Ecosystem of Medical Innovation,” Peter Pitts forwarded some “solid directional guidance” from Bob Hugin, CEO of Celgene and the ne...

FDA Denies Citizen Petition to Increase DTC Ad Font Size 29 Jun 2013 | 12:43 am

June 28, 2013 – The Food and Drug Administration (FDA) recently denied a 2009 petition from the Pharmacists Planning Service Inc. (PPSI) requesting that the FDA “standardize and increase print size fo...

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