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The Two Most Forgotten Steps To Building A Persona 27 Aug 2013 | 05:29 pm
There are three steps to building a persona. Too bad most people stop at the first one. Over the years I’ve seen marketing professionals in organizations of all sizes adopt the use of buyer pers...
Who’s in Charge? Why Every Company Creating Customer Content Needs a Content Chief 27 Aug 2013 | 03:40 am
“Bring in an intern and let them run it.” Remember that? It wasn’t long ago. The perception then was that the development of social media and content marketing just wasn’t that important. How times ...
Why you should treat content marketing like parenting 24 Aug 2013 | 12:09 am
Today as we're celebrating my son's 2nd birthday, it struck me how similar content marketing is to parenting. Tom Webster wrote a great post this morning about when content marketing stops working tha...
6 Ways To Find Relevant Twitter Content 23 Aug 2013 | 09:37 pm
So you’ve created a company Twitter account to reach your marketing personas, but are now struggling with what to tweet about and wondering about best practices. We can help. Begin by thinki...
How to Calculate Blogging ROI 23 Aug 2013 | 02:54 am
Is blogging worth the trouble? As with any other business endeavor, it comes down to return on investment. Blogging takes a lot of time and technology, and if that expense doesn’t result in sales inco...
Is Compendium right for me? 21 Aug 2013 | 11:46 pm
Question: Is Compendium right for me? I am the social media person of a small business. We have 2 content creators (myself and my assistant). We use facebook/twitter, and keep track of our data with ...
Best of the Web: Workflow Management and Processes for Content Marketers 20 Aug 2013 | 10:10 pm
Multiple blogs, a handful of e-newsletters, a robust social media presence, content coming from all directions, a plethora of stakeholders to please—face it, managing content marketing is hard work. T...
What is a responsive design and why do I need it? 14 Aug 2013 | 07:13 pm
The Internet is getting bigger and the computer is getting smaller. Now all of your content on the web can be viewed on screens ranging in size from a 70" flat screen to a 3" smart phone. Ideally th...
Set Them Free! (Get Your Campaigns Off the Conference Table and Out of Committee) 13 Aug 2013 | 04:10 am
“I’ve searched all the parks in all of the cities and found no statues of committees.” (G.K. Chesterton) Almost every business has them. And we all have to work through them. Committees. If you don’t...
A Journalist or a Marketing Professional: Who Is Best Equipped to Lead Your Content Marketing ... 8 Aug 2013 | 11:54 pm
In our white paper, “Calm the Chaos of Content Marketing,” we recommend 10 things every business should do to achieve success in this increasingly important marketing category. No. 1 on the list? Hire...
