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Visualizing the Magic of Autoresponders 2.0 17 May 2013 | 12:51 pm
Occasionally what may seem like a little thing is what sets a product apart from all others. Sometimes it’s the feature designed for you to never give a second thought about, makes you love the produc...
How to Upsell with Email 14 May 2013 | 11:01 am
Every good retail shop salesman knows that the item people come looking for isn’t always all they need or what they end up buying. And an upsell to a higher priced or additional product is worth sugge...
“3 Little Words” That Build Business Relationships 9 May 2013 | 12:59 pm
It’s me — again! And I have a question for you. What do romance and business have in common? Let’s see . . . both involve building a relationship, both require courtship, and both require that someone...
Open This Email for Free Beer: Deceptive Subject Lines 7 May 2013 | 04:04 pm
Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You are a beer drinker (and it’s Friday ...
Case Scenario: Autoresponders for Daily Deals 6 May 2013 | 01:59 pm
For daily deal sites email has always been the primary means of communication. And they’re probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even de...
GetResponse brings you live video of the Email Insiders Summit! 30 Apr 2013 | 10:20 pm
Twice a year email marketing thought leaders gather with senior marketing people from the world’s biggest brands to do some serious mind-sharing at the Media Post Email Insiders Summit. It’s always a...
How Birthday Emails Bake the Cake 30 Apr 2013 | 12:03 pm
It’s relatively easy for a company to set up a Birthday Email campaign. All you really need is a great idea for the content of the mail, the birthdate of your newsletter subscribers and an email tool ...
5 Email Tips for Do-It-Yourself Copywriters 25 Apr 2013 | 12:56 pm
A few years ago, readers were loyal to their newspaper. One reason was scarcity — often a town had only one newspaper. The same held true for early email newsletters. But today’s readers have options,...
6 Email Marketing Spring Cleaning Tips 22 Apr 2013 | 03:53 pm
Ah spring! It’s a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It’s a time when I have to watch … Rea...
Case Scenario: Autoresponders for Online Coaching 22 Apr 2013 | 01:39 pm
Automated messages are a great way to build a lasting relationship with your customers. Over the next weeks, we’ll be presenting you with some use case scenarios to show you their full potential. Of c...
