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Pharma and the Environment: A Different Kind of Drug Safety 22 Aug 2013 | 06:01 pm
By Sarah Ray, Research Analyst In recent years, environmental concerns have made their way to the forefront of current issues — supported by scientists and politicians alike. As far as pharma is conc...
Big Data’s Potentially Big Impact in Medical Affairs Decisions 20 Aug 2013 | 07:01 pm
By Victoria Cavicchi, Research Analyst Big data is quickly becoming a big deal in the pharmaceutical industry. A number of clinical studies — including two from Winship Cancer Institute and NextBio —...
Restricted Trade Dresses: A Necessity or a Violation of Free Speech? 15 Aug 2013 | 06:21 pm
By Natalie DeMasi, Research Analyst Even in the land of the free, there are some things you are not allowed to say. Schenck v. US (1919) proved that you can’t falsely yell “Fire!” in a movie theater....
Want Top Formulary Postions? You’ll Need a Well-Armed Payer Liaison Team 13 Aug 2013 | 06:21 pm
By Nicole May, Research Analyst Payer meetings are crucial to drug success. Payer liaison teams, whether they consist of health outcomes liaisons (HOL), managed care liaisons (MCL), or any other medi...
The Key to Key Account Management: Unlocking the Potential of Pharma Sales Forces 8 Aug 2013 | 06:56 pm
By Christie Shilling, Research Analyst It’s old news: Gone are the days of the massive pharmaceutical rep armies. Pharma companies have been trimming down their sales forces and looking for new ways ...
Government Affairs Teams: Promoting Patient Education and Access 6 Aug 2013 | 06:23 pm
By Sarah Ray, Research Analyst When it comes to healthcare in the US, the 10th annual National Healthcare Disparities Report — released earlier this year — shows that the quality of patient care is im...
Market Access Success: It’s All About Timing 1 Aug 2013 | 06:25 pm
By Natalie DeMasi, Research Analyst A good cook doesn’t just throw together all of the ingredients and hope everything turns out okay. Take a grilled cheese sandwich, for example. You melt butter befo...
Sandoz Aims to Launch Biosimilar Version of Enbrel 30 Jul 2013 | 06:25 pm
By Jennifer Harrell, Research Analyst Sandoz, a generic subsidiary of Novartis and an industry leader in the development of follow-on biologics, is launching a Phase III clinical trial of a biosimilar...
Medical Affairs Team Structure: Centralized or Decentralized? 26 Jul 2013 | 06:33 pm
By Yanis Saradjian, Director of Consulting A medical affairs team’s structure is contingent on a number of determining factors. The growing complexity of the compliance requirements that pharmaceutic...
Defining the Audience: Customer-Centric Sales Strategies and Physician Segmentation 24 Jul 2013 | 06:15 pm
By Victoria Cavicchi, Research Analyst Target segmentation is a key marketing tool across all industries — from pharmaceuticals to software to food. When commercial groups reach out to the community,...
