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Me on Tom Foremski on PR 12 Aug 2013 | 03:02 pm

This morning I shared some thoughts with Econsultancy in response to two articles from Tom Foremski that have been causing ripples across social media over the last few days. You can read the Econsul...

Redefining the big idea 13 May 2013 | 09:43 pm

“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big ide...

Redefining the big idea 13 May 2013 | 09:43 pm

“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big ide...

Hello Ketchum 18 Apr 2013 | 01:17 pm

Last week I announced that, after nearly six years, I was leaving EML Wildfire. Last week, a new chapter started. As has been announced this morning in PR Week, I have joined global PR agency Ketchum...

Hello Ketchum 18 Apr 2013 | 01:17 pm

Last week I announced that, after nearly six years, I was leaving EML Wildfire. Last week, a new chapter started. As has been announced this morning in PR Week, I have joined global PR agency Ketchum ...

Leaving but not forgetting 12 Apr 2013 | 02:59 pm

Never say goodbye because goodbye means going away, and going away means forgetting - Peter Pan Today is my last day at EML Wildfire. When I was first interviewed by Debby (at what was then Wildfire...

Leaving but not forgetting 12 Apr 2013 | 02:59 pm

Never say goodbye because goodbye means going away, and going away means forgetting - Peter Pan Today is my last day at EML Wildfire. When I was first interviewed by Debby (at what was then Wildfire P...

Palestine: fighting against a resigned future 4 Jan 2013 | 04:22 am

It is now more than a month since I returned from Palestine. And I’ve been meaning to write a final post, but it has proved difficult. How do you sum up such an experience? In the first post I wrote...

Palestine: fighting against a resigned future 4 Jan 2013 | 04:22 am

It is now more than a month since I returned from Palestine. And I’ve been meaning to write a final post, but it has proved difficult. How do you sum up such an experience? In the first post I wrote w...

Facebook EdgeRank – what is it and why is it important for PR? 8 Oct 2012 | 03:00 pm

The word algorithm is one that most PR professionals will be aware of. Google’s method for determining search rankings is as secret as it is alluring for those looking to gain more search prominence. ...

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