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Is Your Email Marketing Stuck in the Past? 21 Aug 2013 | 04:53 am
How are you working your leads—for sales or for service? Most dealers are working their new leads separate from their service leads. Once a car is sold they set-up service reminders and let the automa...
Buy Dinner for a Soldier and He Might Buy a Car from You! 21 Aug 2013 | 04:49 am
This summer, dealerships across the country will be having sales events. Red Tag Sales, Weekend Blowout Sales, Overstock Clearance Sales, they go by many different names, but the idea is the same: bri...
Measuring Customer Retention 20 Aug 2013 | 11:22 pm
Would you agree that customer retention is an important goal? Designed to retain customers—to keep them from drifting to other dealerships or the aftermarket—do the retention programs that dealers ac...
Slapped By the Factory 20 Aug 2013 | 11:09 pm
If you own a franchise car dealership or you work at a franchise car dealership, you may have noticed an alarming trend. The folks that supply you with vehicles are increasing the amount their nose is...
How Goudy Honda Succeeded with Video Marketing 14 Aug 2013 | 11:26 pm
For this month’s dealer video marketing profile, I interviewed Michael DeVille, general sales manager of Goudy Honda located in the Los Angeles market area. Goudy Honda always ranks in the top four pe...
Are You Buying Fresh Fruit From a Hardware Store? 14 Aug 2013 | 10:55 pm
Everyone knows that the freshest fruit comes from a produce sales company, like a farmer’s market or grocery store. They specialize in packing and shipping, as well as preservation and display of fres...
Five Google Adwords Reports Auto Dealers Must Know 13 Aug 2013 | 11:57 pm
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short hours your dealership’s website can be showing up on t...
Branding Yourself Through Customer Experience Management or CEM 13 Aug 2013 | 11:51 pm
It is tough to pick up an industry magazine or attend a conference where we don’t hear something about customer retention, CSI, CRM, SEO or the litany of acronyms we have all come to love. What we don...
Making Profits & Happy Customers in the Service Department 7 Aug 2013 | 10:45 pm
A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one of the best sources of revenue a dealer has. Like ma...
Avoid Love at First Sight When Hiring Automotive Salespeople 7 Aug 2013 | 10:38 pm
Dig Deeper for These Four Personality Traits It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once hired
