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The Missed Opportunity of Dead-End Emails 17 Aug 2013 | 12:29 am
This is a guest post by Matt Harris, Co-founder and CEO of sendwithus.com, a platform for marketers to control and optimize transactional email. He’s been building web applications for the last dec...
Google’s Flagrant Violation of the CAN SPAM Act 6 Aug 2013 | 06:10 pm
By Jordan Cohen and John Caldwell We’re going to go ahead and say it: Google’s “new ad units” that look and act a lot like email marketing messages represent a flagrant violation of the CAN SPAM Act ...
Improving Deliverability 20 Jul 2013 | 12:42 am
This is a guest post by Rochelle Royal, a content and online marketing executive for Search Laboratory, a multilingual, award winning digital marketing agency specialising in SEO, PPC, conversion opti...
What You Need To Know As Yahoo! Recycles Old Email Addresses 12 Jul 2013 | 12:53 am
In mid-June, Yahoo! announced that they will be re-introducing email addresses that have been inactive on Yahoo! platforms for the past 12 months. They’ll be doing this by allowing users to sign up fo...
Do You Know What’s Lurking in Your Database? Know Thy Data! 6 Jul 2013 | 01:48 am
Do you know what’s lurking in your database? In an age of Big Data, companies are increasingly pressured to collect more and more information about their customers and prospects. Unfortunately, much o...
How to Optimize the Burst Rate of Your Email 30 Jun 2013 | 07:56 am
Email is a fast and convenient way to connect with your customers. Yet companies always want their emails to be delivered faster and faster. That is why burst rates are a common topic within the email...
Forge Internal Relationships for Better Delivery 19 Jun 2013 | 12:10 am
Many business books speak of the power of networking. Having an effective network can help you gain access to all sorts of opportunities, whether that be getting quick technical assistance or advancin...
Deliverability Myth Discussed 14 Jun 2013 | 07:05 pm
It has always amazed me that, despite the vast amount of information available on the subject, email professionals and marketing experts alike still have many questions around deliverability. Moreover...
Can-Spam Violations DO Include Hiding Your Domain and Unsubscribe Information 12 Jun 2013 | 12:23 am
Need to thank Al Iverson of Exact Target (now Salesforce | Exact Target) and John Levine of CAUCE for this information and view points that I agree with. Overall, any sender of email who is trying to...
British Telecom (BT) Changing Email Services 10 Jun 2013 | 09:39 pm
FYI folks! Seems BT is killing their support of the Yahoo! portal and email services. From the looks of it, existing @btinternet.com, @btopenworld.com and @talk21.com email addresses will stay the sam...
