Denuology - denuology.com - Denuology: The Observation and Observations of Denuo.
General Information:
Latest News:
Cole Haan FTW at Fashion Week 21 Feb 2013 | 02:48 am
New York Fashion Week wrapped up this weekend, and through all the sponsored events, product placements, and in-your-face advertising, one brand really stood out: Cole Haan. They stole the show (mark...
You Down with IP…P? Part 1 9 Feb 2013 | 01:07 am
This is the first of two installments about how agency work is evolving to become part of the IP conversation. Part 1 will be a basic overview of the relevant legal terrain, while Part 2 will address ...
Chasing The Insta-dream, Now With Video 18 Jan 2013 | 03:39 am
Ah, Instagram. The perfect app? It checks all the boxes of success: explosive growth out of the gate with near universal praise plus a quick acquisition for a ridiculous sticker price. And, it’s stil...
Your Native Ads Are Only As Good As Your Content 15 Jan 2013 | 08:35 pm
The hype around native ads only gets louder. BuzzFeed secured another round of funding on the back of their native focus while everyone from Facebook to Twitter to Tumblr to Forbes is moving it to the...
The Top 100 of 2012 27 Dec 2012 | 12:15 am
Three things about 2012: First, this year’s list has way more songs that got heavy airplay than any other list I’ve ever done. By airplay, I don’t just mean radio. I mean YouTube, Pandora, TV shows, c...
Gifting the Gamer 19 Dec 2012 | 01:31 am
** This article appears in the November issue of PLAYED, our monthly gaming newsletter. Download the entire issue here. ** If the gamers on your holiday shopping list are anything like us, chances are...
Untitled 18 Dec 2012 | 01:36 am
A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday. [View the story "White-Spaced: No.4" on Storify] Related posts:
Gamification Lessons: Fantasy Sports 7 Dec 2012 | 04:01 am
Despite how poorly our teams may have performed, we at Denuo have always thought that fantasy sports stand out as one of the best examples of utilizing game mechanics to drive consumer behavior…also k...
PLAYED – November 2012 27 Nov 2012 | 02:10 am
Hopefully we caught you before we all head out to feast on some deliciousness and spend some much-needed time with friends and family. Though the holiday cheer is coming on full-force, we haven’t forg...
Untitled 21 Nov 2012 | 03:35 am
A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday. [View the story "White-Spaced: No.3" on Storify] Related posts:
