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Maxus China names new Head of Maxus International 27 Aug 2013 | 08:03 am
Madelene Ortega, Maxus Maxus China has appointed Madelene Ortega as Head of Maxus International with immediate effect. Ms Ortega is responsible for the business development and management of Maxus’ i...
Singapore mobile ad spends poised to grow at 25-35%; to reach USD 25 mn in 2014 27 Aug 2013 | 07:18 am
Singapore is one of the most digitally advanced markets in the world. Consumer adoption of mobile devices has fascinated the industry. There is no doubt that Singaporean consumers love their gadgets. ...
Top takeaways from DMA’s expert chat #dmapro on Big Data 27 Aug 2013 | 06:56 am
Big Data is increasingly leading to debates on the viability of its proposition, the comprehension of its role and for some, even the basic definition. Digital Market Asia participated in a chat on Tw...
Twitter advises how to choose a hashtag 27 Aug 2013 | 06:47 am
The hashtag (#) has become an important tool in modern marketing campaigns. Perhaps this is the reason why the tool that was otherwise associated with Twitter, was introduced on Facebook earlier this ...
Google aims to give insights into customer journey with two new AdWords products 27 Aug 2013 | 06:27 am
The path to a purchase for today’s online shoppers is rarely straightforward. People interact with a variety of ads along the way. For example, they may search for a product in the morning at home, th...
APAC consumers more likely to spend on socially conscious brands 27 Aug 2013 | 06:04 am
Consumers around the world are interested in companies that have implemented programs to give back to society, and the numbers are growing. This interest is translating into a willingness to spend mor...
Mobile has moved from periphery to the centre of communication: Dick van Motman 26 Aug 2013 | 07:30 am
Dick van Motman, Dentsu In the last two years, several companies have been rethinking the role that mobile plays when it comes to communication and marketing. According to Dick van Motman, CEO & Chai...
Digital media forces a revisit to connection planning architecture: Leonardo O’ Grady 26 Aug 2013 | 07:10 am
Leonardo O’Grady, Coca-Cola One of the few companies that can be credited for leading the changes in the marketing world is Coca-Cola. From the mass marketing of the 80′s to the segmented approach of...
IPG Mediabrands appoints Althia Yu as Digital Director – Philippines 26 Aug 2013 | 07:07 am
Althia Yu, IPG Mediabrands With the mandate to drive IPG Mediabrands’ digital business across all platforms – social, search, display and mobile – in Philippines, the media holding company has appoin...
Unilever, Coca-Cola & Mindshare win big at SMARTIES APAC 2013 26 Aug 2013 | 07:00 am
The inaugural SMARTIES APAC 2013 concluded on August 23, 2013 in Singapore with some of the region’s most prominent names walking away with recognition for the work done in mobile marketing. The event...
