Donheymann - donheymann.com - Don Heymann
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Sometimes It Just Takes Time 14 Aug 2013 | 07:48 pm
Sometimes it takes time and perspective before the true impact of an idea or an action is fully realized, especially in our dizzying culture.
Selling Through Storytelling and The 4th Earl of Sandwich 13 Jun 2013 | 02:30 am
The sandwich legend illustrates a simple truth about writing – the best way to engage an audience is to find the story in your message and make it as compelling as possible.
10 reasons to avoid writing top 10 lists 30 Apr 2013 | 02:39 am
Basically, enough already. We’re saturated with top 10 (or top 5) reasons to do something. I don’t know about you, but I’m inundated, and I hardly bother to look at them anymore, unless the headline i...
10 reasons to avoid writing top 10 lists 30 Apr 2013 | 02:39 am
Basically, enough already. We’re saturated with top 10 (or top 5) reasons to do something. I don’t know about you, but I’m inundated, and I hardly bother to look at them anymore, unless the headline i...
The Potency of Words: Size Matters. 5 Mar 2013 | 12:16 am
Most famous quotations are not full of poly-syllabic Latin or French words for a reason – they’ll mark the author as a pompous blowhard, not an effective communicator.
The Power of Words: Are we like sheep or just community minded? 5 Feb 2013 | 03:26 am
Behaviorist Jen Shang, who specializes in the psychology of giving, has shown in recent studies that words – especially words of kindness – can be very persuasive. From her studies, she says that when...
Petraeus, Eisenhower, Miles Davis and the Power of Modesty 14 Dec 2012 | 03:23 am
A couple of opinion columns recently focused on how leaders of the U.S. military present themselves these days – relentlessly wearing, for too many occasions, dress uniforms bedecked with the "fruit s...
Getting Real in an Etch-a-Sketch World 24 Oct 2012 | 09:50 pm
Confusion abounds from the candidates themselves, giving new meaning to the term “Etch-a-Sketch,” a colorful description of the erasing-and-ever-shifting positions of a particular presidential candida...
Are You A Foamer Or A Piker? Metaphors Matter. 11 Sep 2012 | 09:25 pm
Metaphors may be a writer's best tool, primarily because they create a vivid mental picture, sometimes worth more than a thousand words.
Forget The Google Ranking; Write Web Content For The Nobel Prize 10 Jul 2012 | 06:22 am
Still striving for search engine optimization? If you're a writer, fuhgetaboutit. It turns out the page rankings based on keywords won't be enough anymore.
