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Facebook Ups Direct Marketer’s Reach with Launch of Lookalike Audiences 12 Feb 2013 | 02:03 am
Last week Facebook announced that they have launched limited beta testing of Lookalike Audiences. Lookalike Audiences enables direct marketers to …
Mobile Advertising and Pricing Trends for 2013 8 Feb 2013 | 08:58 pm
In 2012, mobile marketers saw the rapid growth of social and content on mobile and tablet devices, which led to …
What Facebook Graph Search Means for Marketers 4 Feb 2013 | 09:44 pm
What is Facebook Graph Search and how should marketers prepare now for this recently announced feature?
10 Ways Mobile Advertisers Can Ensure a Successful Campaign 29 Jan 2013 | 01:40 am
As a Mobile Operations Specialist, my job is to act as the main point of contact between our advertisers and …
My DoublePositive Internship Experience 24 Jan 2013 | 12:56 am
I have written a few blogs in the past about my musical endeavors or traveling, but this is my first …
Call Center Leads and ROI – Why the Telephone Still Matters 18 Jan 2013 | 09:05 pm
No Substitute for the Human Touch Technology makes us more efficient, strategy makes us more effective, and human interaction makes …
Welcome Jason, to the Wild, Wild West (of Mobile) 17 Jan 2013 | 09:48 pm
“You’re leaving New York City to move home to Arizona?!?” This question defined my last few months of 2012. The answer …
Mobile Marketing Trends for 2013 2 Jan 2013 | 08:54 pm
Last week, the very talented Marcus Liles gave a rundown of his reflections for 2012 and his predictions for 2013. …
DSPs, Facebook, and Mobile Oh My! Looking Back at 2012, and Forward to 2013 29 Dec 2012 | 02:04 am
Before getting into 2013 predictions, I’ll start with what I view as a couple of the biggest developments in online …
2012 Reflections and a few Very Tardy Introductions 26 Dec 2012 | 10:37 pm
As we near the end of 2012, I’m reflective on an important year for DoublePositive. Enterprise-wide, we’’ve grown, matured and …
