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We have to earn our audience’s attention 9 Aug 2013 | 08:04 pm

We have to earn our audience’s attention.  Let’s see how you’re doing at that. If you own or run a business, I’d like to you take this little quiz. Would you ignore your business phone 30% of the ti...

Building a great brand means going the extra mile 1 Aug 2013 | 04:12 pm

My Briggs & Riley bag Want a great brand? Building a great brand means going the extra mile. Let me give you an example. I travel a lot so I decided it was time to invest in a suitcase that could ta...

Are you ready to get extreme? 3 Jul 2013 | 04:29 pm

When I hear the word extreme my mind immediately goes to extreme sports — where people take extraordinary risks and do some crazy things. While I’m a risk taker by nature (I’m not sure you can own a b...

Is it time for a website re-design? 18 Jun 2013 | 11:47 pm

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both ...

Guilty of the frantic scramble in your marketing? 5 Jun 2013 | 04:55 pm

I grew up in Minnesota in the 70s and I love football which meant that back when I was a kid, my world revolved around the Minnesota Vikings and our incredible quarterback, Fran Tarkenton. At the time...

Guilty of the frantic scramble in your marketing? 5 Jun 2013 | 04:55 pm

I grew up in Minnesota in the 70s and I love football which meant that back when I was a kid, my world revolved around the Minnesota Vikings and our incredible quarterback, Fran Tarkenton. At the time...

Is your marketing making you a rock star? 31 May 2013 | 04:39 pm

Mack Collier has hit a home run with his book Think Like A Rock Star* and I really want all of you to get his message. As consumers get more jaded by traditional advertising and marketing that interru...

Is your marketing making you a rock star? 31 May 2013 | 04:39 pm

Mack Collier has hit a home run with his book Think Like A Rock Star* and I really want all of you to get his message. As consumers get more jaded by traditional advertising and marketing that interru...

In marketing the constant is change 29 May 2013 | 04:04 pm

You know, the annoying thing about clichés is that they’re based in truth, even though that truth may be a bit worn in places. And lately I’ve been very aware of the idiom “the only constant is change...

In marketing the constant is change 29 May 2013 | 04:04 pm

You know, the annoying thing about clichés is that they’re based in truth, even though that truth may be a bit worn in places. And lately I’ve been very aware of the idiom “the only constant is change...

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