Eatbigfish - eatbigfish.com

General Information:

Latest News:

The biggest distributer of iPads in Africa 27 Aug 2013 | 04:27 pm

In our second video post from Adam’s interview, Michael Jordaan, the CEO of First National Bank, explains how one idea led to string of subsequent ideas which resulted in FNB becoming the biggest dist...

How do you get to be the World’s Most Innovative Bank? 23 Aug 2013 | 06:16 pm

So a couple of weeks ago I posted about the overall approach Michael Jordaan and his team had taken at FNB. We’re going to show four slices of that interview over the next week, and the first of these...

0.00000…1% 15 Aug 2013 | 10:27 pm

Brett and I interviewed Pleurat Shabani, founder of premium vodka brand Konik’s Tail yesterday for the Challenger Project. Since launching in 2010 he’s got his vodka stocked in the 50 best bars in Lo...

Matt Lane: 3 Bits of Advice for a Challenger Start-up 9 Aug 2013 | 08:36 pm

Matt Lane, founder of BeerBods shares his 3 Bits of Advice for a Challenger Brand start-up. See our Challenger Brand profile on BeerBods. The post Matt Lane: 3 Bits of Advice for a Challenger Start-...

Talking Ads: Hello Flo 8 Aug 2013 | 04:35 pm

Last week saw us hold our second Talking Ads session where we viewed 20 adverts accompanied by a chilled beer. It’s an opportunity for us to discuss as a group an array of the latest adverts, from the...

Surface the Insights Inside the Company 7 Aug 2013 | 04:25 pm

Earlier in the year I went to interview the CEO of FNB, the South African Bank voted in 2012 ‘The World’s Most Innovative Bank’. Over the last nine years, since the management set their collective wil...

Challenger Brand Profile: BeerBods 1 Aug 2013 | 07:08 pm

There’s been a huge shift towards the subscription based business model in a variety of categories in recent years; music from Spotify, movies through LoveFilm, razors from Dollar Shave Club and tampo...

Are you a Fibro or a Silvertail? 25 Jul 2013 | 08:36 pm

In 1978, Sydney is a city divided between the eastern seaside towns and the sprawling industrial western suburbs. The East represented (and still does today) the Australian fantasy that everyone want...

3 Bits of Advice on Balancing Short and Long-Term Strategies 18 Jul 2013 | 04:58 pm

We are now entering the era of Big Data. Large scale information can now be collated, measured and tracked with a view to optimising sales, marketing and business processes and performance. The troub...

Living between the Two Ages 17 Jul 2013 | 07:13 pm

So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of Constraint. How in our personal lives we say we have less time and energy than ever before in wh...

Related Keywords:

big fish, challenger brands, challenger brand, eat big fish, eating the big fish, adam morgan, startlingly useful, "eat big fish", eating the big fish prociples, challenger project

Recently parsed news:

Recent searches: