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The Ups and Downs of Duplicate Content 5 Aug 2010 | 02:34 am
When maintaining a website, heaps of fresh, keyword-rich content is essential to keeping your site well-ranked by the search engines. However, it is not always easy to come up with all the content nee...
Brand Awareness: A Key Element in Selecting Which Brands to Promote 8 Jul 2010 | 02:35 am
Take a minute and ask yourself a question. Do you always buy the same kind of soap, pain killer, kitchen spray or shampoo? I’ll bet you said yes to at least one of those items. Few of us realize how a...
An Introduction to Email Marketing 8 Jun 2010 | 02:00 am
There is a lot more to affiliate marketing than just banners and text advertising. Email marketing campaigns can prove to be very profitable, if one is willing to put in some work and follow a few sim...
Optimize Your PPC Campaigns for Success: Part 2 28 Apr 2010 | 02:45 am
In the last post, we looked at methods of acquiring high Google Quality Scores for PPC campaigns, and in this one, we’ll look at developing an acquisition strategy for your Adwords campaigns. The acq...
Optimize Your PPC Campaigns for Success: Part 1 16 Apr 2010 | 02:22 am
Before launching into PPC campaigns, it is important for businesses to consider several factors. Understanding the place that PPC campaigns have in your overall acquisition strategy is job number one....
Screening Affiliates: Protecting Your Network with Manual Approvals: Part II 19 Mar 2010 | 07:18 am
In Part II of our two-part series on the importance of screening affiliates, we take a look at the Affiliate Verification Index available in the Share Results affiliate marketing software solution. T...
Screening Affiliates: Protecting Your Network with Manual Approvals: Part I 9 Mar 2010 | 04:18 am
The affiliates in your network are akin to a vast sales force, and as such, it is extremely important that they maintain the same standards of honesty and quality that your brand strives for. As a res...
A Merchant’s Guide to Planning an Affiliate Marketing Strategy 10 Feb 2010 | 04:16 am
As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one part...
A Merchant’s Guide to Planning an Affiliate Marketing Strategy 9 Feb 2010 | 11:16 pm
As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one part...
Affiliate Marketing – Part 4: Choosing the Right Affiliate Marketing Software 3 Feb 2010 | 04:00 am
In my last post, Affiliate Marketing – Part 3: Choosing the Right Affiliate Marketing Partner, I went over some of things you need to consider before partnering with an affiliate network to launch you...
