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Responsive Design: Why You Need to Adopt it Now 14 Aug 2013 | 12:21 am
While chatting with some – ahem – “experienced” colleagues at a recent digital marketing conference, we found ourselves reminiscing of the simpler times before social media, mobile marketing, real tim...
Preaching Email Best Practices? Keep it Real. 7 Aug 2013 | 10:50 pm
My wife and I recently launched a small business, a dance studio. Thanks to an ideal location, we’ve had to do very little in the way of “traditional advertising,” so much of our marketing has been fo...
What Sears Does Right (and Wrong). 30 Jul 2013 | 05:00 pm
So I bought an extra battery for my Craftsman drill from Sears… here’s what they did right: They got my email address. It wasn’t hard, the guy said I’d get some sort of coupon sent to me, and he ask...
Considering Twitter’s Lead Generation Card for Email List Growth? CONSIDER THIS. 19 Jun 2013 | 08:40 pm
A few weeks ago, Twitter unveiled the Lead Generation Card, a useful digital marketing tool that allows its users to solicit email subscribers straight from their Twitter feeds. As email marketers, we...
Gmail’s New Inbox: It’s Kind of a Big Deal! 31 May 2013 | 01:30 am
Google announced it’s re-re envisioning of the inbox today. Why do you care? Well, you probably shouldn’t unless you’re an email marketer or inbox neat freak in which case I suggest you read on. Atten...
The (Now) Complete Guide to Modern Email Marketing Stats 29 May 2013 | 05:30 pm
Here’s the second and final installment of my one-stop-shop of noteworthy email marketing stats, L-M. Here’s Part 1. Lists The most common ways of capturing email addresses on websites (excluding chec...
It’s Like They Want Me to Unsubscribe 22 May 2013 | 05:30 pm
It’s no secret that the major ISPs are getting more and more interested in list engagement. While elements like content and domain reputation are still pivotal to your deliverability, subscriber inter...
The (Almost) Complete Guide to Modern Email Marketing Stats 15 May 2013 | 05:50 pm
We’re a society obsessed with statistics. We want to know the slugger’s RBI, our kid’s GPA, our own BMI, our car’s MPG, the cost of living index, etc. Email marketing is no exception. And so (drum rol...
A Case for Outsourcing Email Design and Coding 3 May 2013 | 07:24 pm
Thanks to the “Outsourced” movie and TV series, outsourcing has got a bad rap. With the economy still struggling, many Americans resent companies that outsource jobs to other countries. So why would y...
Doing Something Different with Seasonal Emails 4 Apr 2013 | 05:38 pm
As an email marketer, you know how difficult it is each year to come up with different ideas for you various festive campaigns. That said, major holidays are an opportunity to market to your subscribe...
