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Customer-centricity does not happen in silos 22 Aug 2013 | 06:31 pm
Companies have to become more customer-centric, there is no way around that. Why, you may still ask? Because the tables have turned — with your customers now having the upper hand in terms of the in...
There are too few customer advocates at the executive table… 21 Aug 2013 | 08:56 pm
While working on a research project on Chief Marketing Officers (CMOs), I noticed that out of the Fortune 250 companies, 151 do not have a customer representative at the executive table (someone with ...
Culture is mostly hidden, and it never forgets. 23 Apr 2013 | 10:43 pm
Part of what makes it so hard to “operationalize culture” (that is to predictably incorporate culture as part of all business decisions) is that most parts of culture are hidden. It’s like skiing, bik...
Consumerization of IT, brands and millennials 26 Feb 2013 | 09:53 pm
What do those three topics have to do with one another you may wonder. Consumerization of IT, the expectation to bring your own device to work and to find enterprise user interfaces to be as simple as...
The human need to leave a cultural legacy 28 Nov 2012 | 03:16 am
Humans, like all other species, have been driven to leave a genetic legacy on this earth. Then we became the only species to develop culture to deal with change. Cultural evolution developed a symbiot...
Conversation with Prof. Chris Labash from Carnegie Mellon on Innovation 3 Nov 2012 | 08:17 pm
I had a great conversation with Carnegie Mellon Professor Chris Labash this week. We discussed a wide range of topics as they relate to innovation, including: The role of technology The importance of ...
Why most corporate culture programs fail 2 Nov 2012 | 01:00 am
Unless your company acts as a single tribe, which most companies don’t, you don’t have a single corporate culture. Therein lies the problem with most corporate culture initiatives — they start from th...
CMO’s cannot get the benefits from Big Data by themselves — nor from their agencies 19 Oct 2012 | 02:35 am
I had a great CMO 2.0 Conversation yesterday with Jim Davis, the CMO at SAS (I will post the conversation in a couple of weeks). As you can imagine the topic of Big Data came up. Having done research ...
Social learning is a human 1.0 trait — leverage it with your employees and customers 17 Oct 2012 | 01:30 am
Last week I wrote for the Collaborative Innovation blog about the fact that perhaps you do not need a culture of innovation, since innovation has been an integral part of the culture of modern humans ...
Why your employer brand and your consumer brand should be the same 12 Oct 2012 | 10:44 pm
Many companies have employer brands (that part of the brand that you show to prospective talent) that are different from their consumer brands (that part of the brand that you show to customers and pr...
