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Put your own spin on things 20 Nov 2012 | 07:02 am
The Lobster Cave is just like any other restaurant. They specialise in a type of cuisine, cook a ...
Do you have a marketing plan? 3 Sep 2012 | 11:40 am
We’ve released a free new eBook and the most powerful marketing plan software! Marketing plans are vital to ...
Marketing for the customers that you want 21 Aug 2012 | 10:32 am
Remember those customers that your customer service team hates dealing with, that always complain and always try to ...
Do you make your move too quickly? 14 Aug 2012 | 09:15 am
Whenever we embark on a new marketing tactic, we ask ourselves: How many sales will it bring? How ...
Use Twitter to find real time leads 8 Jul 2012 | 11:26 pm
Let me start this by saying that the purpose of Twitter isn’t to sell. The purpose of Twitter is to create and build relationships. By now, most of us have worked this out and the ones that haven’t ha...
Do you have to be so professional? 21 Jun 2012 | 09:36 am
Professional is the go-to move for marketers and business owners. It’s safe. No-one can criticise you and you’re certainly not going to cause a PR disaster. Seth Godin call’s it the lizard brain. Pro...
Develop your own brand language 4 Jun 2012 | 02:13 pm
The art of branding has become more complex in recent years as we’ve become used to the branding tactics employed by businesses clamouring for our attention each day. Marketer’s have done a good job a...
10 second marketing 24 May 2012 | 07:13 pm
I’ve put together a short summary with my thoughts on nearly 20 different marketing tactics and tools. If you would like my opinion on anything not mentioned in this blog post or would like to share y...
Taking on a Giant 14 May 2012 | 10:14 pm
A start-up founder recently asked me how I would go about taking on a big player in the established market. Let’s use the example of the energy drink market. We’ve got Red Bull as a giant of the marke...
Tell me a story 3 May 2012 | 04:40 pm
For centuries storytelling has been the most powerful way of conveying a message. The mediums in which we deliver these stories may have changed but they’re certainly no less powerful. In fact, good s...
