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Lean UX Design 6 Dec 2011 | 03:56 pm
The November issue of InformationWeek contained an interesting Dr. Dobb's article on Lean User Experience (UX) design. If you're new to the concept Lean UX is all about finding a way to systematically...
Common Online Product Demo Mistakes 11 Apr 2011 | 04:03 pm
In my current role I frequently evaluate products for use by clients or my internal team. Lately I’ve been watching a lot of online demonstrations for social media monitoring and analysis software. So...
Review of Great Demo! How to Create and Execute Stunning Software Demonstrations 3 Apr 2011 | 06:01 am
I definitely recommend this to anyone who’s responsible for providing software product demos. This book focuses mainly on the presales/sales engineering role, but it’s also applicable to account reps ...
The Anatomy of a Bad Technical Sales Rep 28 Mar 2011 | 01:26 pm
I recently had the misfortune of dealing with a technical sales rep that seemed to make every wrong move possible. It was like they followed a script from How to Suck at Sales and Drive Away Customers...
Two Great Sales Books 20 Mar 2011 | 01:06 pm
For anyone who's read their shares of sales books the following titles certainly aren't new. But for anyone new to sales, or who just hasn't taken time to wade through the mountains of sales books ava...
Selling to CIOs 2 Mar 2011 | 02:51 pm
I recently read Partnering With the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers. It's good context for anyone partnering or selling to C-level execs or senior government s...
Resources for Sales Engineers 1 Jan 2011 | 12:13 pm
The role of a sales engineer isn't widely known outside the world of large software and hardware companies. Naturally a sales engineer combines skills of both a engineer and sales representative. Here...
Social Media Marketing – A great read 31 Dec 2010 | 02:04 pm
I recently finished reading Social Media Marketing by Liana Evans. It's a great book. Comprehensive with a high-level focus for marketers and managers new to social media. I've recommended it to peopl...
Social Media for Health Communications – Conference Presentation 16 Oct 2010 | 12:32 pm
I recently had the pleasure of speaking at the National Conference on Health Communication, Media and Marketing conference in Atlanta. Social media has been one of the main areas of focus at this conf...
Marketing in the Age of Google 10 Oct 2010 | 09:26 am
A quick review of the book Marketing in the Age of Google, which offers an interesting perspective on a variety of Web marketing topics including analytics, advertising and search engine optimization....
