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Case study: The Open University 18 Aug 2013 | 11:31 am
The Open University holds some pretty impressive credentials: it is the largest academic institution in Europe, the world leader in flexible distance learning and has taught almost 1.8 million student...
Dell: Understanding global technology ecosystems 21 May 2013 | 08:06 pm
Dell came to us with an exciting challenge; to explore how people across the world transition across their complex home, professional and social lives using technology devices. Dell also wished to und...
Why a good experience matters 21 May 2013 | 04:33 pm
In my last blog, I discussed the basics of digital measurement and highlighted some of the things that can be tracked. Of course this is only the start. Most companies operating in the digital space a...
Marketing science begins with brain tests 29 Apr 2013 | 08:34 pm
Bloomberg TV visited us last week and took timeout from exploring our Experience Labs to interview Seren CEO Ben Langdon and Labs Director Sven Krause. Watch the interview highlights below. If you wou...
Dichotomy of designing journeys 26 Mar 2013 | 06:41 pm
As service designers, we like to think that we bring to projects a unique approach, creative skill and a deep understanding of people and their needs. But what about allowing those people to design an...
Seren acquires Baobaz 21 Mar 2013 | 04:02 pm
Seren, the UK’s leading customer experience consultancy is delighted to announce that it has acquired Baobaz Ltd (‘Baobaz’) the UK arm of the global full-service eCommerce agency. Baobaz is headed by ...
Everyone wants better. No one wants change 20 Mar 2013 | 04:42 pm
‘A really smart entrepreneur once told me Maslow got it wrong. The fundamental need is not survival, but rather the need to not have to endure change. I laughed. But, increasingly, I’m finding truth i...
Social trading: Just another ‘get-rich-quick-scheme’? 18 Mar 2013 | 08:41 pm
In Part 1 of this series of posts, we explored what social trading is and how the act of ‘following’ and ‘copying’ the trades differentiates it from other investment options. This next post explores s...
What is Social Trading? 27 Feb 2013 | 05:27 pm
At Seren, we have a wealth of expertise in online gaming, so when we heard about social trading this naturally struck up an interest. In this series of articles, our latest addition to the team, David...
Britain’s biggest fart App for Comic Relief 18 Feb 2013 | 07:38 pm
Seren, alongside TheGivingLab, have created Britain’s Biggest Fart App to encourage people to part with their pennies for a good cause! This year Seren has combined forces with TheGivingLab to design ...
