Fredericgonzalo - fredericgonzalo.com
General Information:
Latest News:
KISS: Keep It Significant and Shareable 25 Aug 2013 | 06:00 pm
It used to be that the KISS principle related to an age-old acronym, meaning Keep it Simple, Stupid! Since its origin in 1960, there have been slight variations, of course, from “Keep it short and sim...
The Holy Trinity of Digital Travel Marketing 17 Aug 2013 | 05:27 pm
Let’s start off this post with a question: Which digital marketing tactic do you think is most important? Having an optimized website (SEO) with identified keywords also used as part of search engine...
With social media, the only constant is change! 10 Aug 2013 | 05:00 pm
I don’t know about you, but it sure seems tough to stay ahead of the curve when it comes to social media! Just when you think or feel you’ve found your comfort zone with Linkedin or Facebook, their pl...
Mobile Usage in Travel On The Rise 3 Aug 2013 | 05:00 pm
Source: Travel Weekly, Consumer Trends Report 2013 In December 2012, I wrote a piece called The Mobile Revolution in Travel about recent trends and reports that painted what seemed to be an optimisti...
Collaborative Economy in Travel: The Big Disruptor 27 Jul 2013 | 11:42 pm
What do sites such as AirBnB, Relayrides, Cookening or Vayable have in common? They are all, in their own way and in their own niche, web platforms presently shaking the travel & hospitality industry ...
10 Social Media, Mobile & Online Travel Stats [+INFOGRAPHIC] 20 Jul 2013 | 05:45 pm
OK, so we’re smack in the middle of summer, many folks are on vacation, either about to head out or just returning from the beach, lakeside cottage or some other type of trip from which we will surely...
Why The Destination Marketing Organization Model Is Broken 13 Jul 2013 | 05:00 pm
A Destination Marketing Organization (DMO), also known as Convention & Visitors Bureau (CVB), looks after the promotion of a territory and its key constituents: accommodations, restaurants, attraction...
Big Data in Tourism & Hospitality: 4 Key Components 7 Jul 2013 | 05:00 pm
Identified as one of the major trends impacting the travel industry, among many other industries, big data is already playing an important role in how travel organizations are shifting their efforts. ...
Canada Tourism: The Downward Spiral Continues 2 Jul 2013 | 02:04 am
July is a great month in so many ways, the first one being that we, as Canadians, start it off by celebrating our National Day since the country was officially founded on July 1st, 1867. It’s also sum...
5 Tips For A Better Email Signature [INFOGRAPHIC] 23 Jun 2013 | 10:16 pm
A year ago on this blog, I wrote a piece called Email is dead… NOT! Well, lo and behold, email marketing is still alive and kicking, even though many marketers focus mostly on their social media tacti...
