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The Questions Your Copywriter Should Be Asking 26 Aug 2013 | 02:43 pm
Copywriting isn’t just about writing – it’s about using the right words, to address the right people, using the right language. Anyone can string a sentence together, but not everyone can create some...
Customer Service and Twitter 23 Aug 2013 | 02:20 pm
Can Twitter really help your customer service? Many are still sceptical about that, but it really can. The world is far more social these days and consumers love the instant connection that social m...
Email Design Mistakes That Can be Avoided 21 Aug 2013 | 02:04 pm
Normally, when writing about email marketing, I’m usually harping on about content. But this post is more interested with design. If your email design is flawed, it could lead to a flood of unsubscri...
Customer Service Matters – Even When You’re Not There 19 Aug 2013 | 02:13 pm
What does your out of office reply say about you? Is your out of office message really that important? It’s not really something people give a lot of thought to and certainly don’t see it as part of ...
Boost Your Website Conversions With These 3 Optimisation Tips 16 Aug 2013 | 02:04 pm
Getting people to visit your website is just the first step. Once you get them there, your website has to convert them – i.e. convince them to take an action (sign up for a newsletter, buy, register f...
Using Pinterest to Boost Your Business 14 Aug 2013 | 02:26 pm
Although an avid user of Twitter, LinkedIn and Facebook, Pinterest is a social media platform that I’ve not yet dabbled in. Perhaps it’s the image-based content that doesn’t seem to sit well with the...
When is a Sale a Bad Sale? 12 Aug 2013 | 03:00 pm
Is there such as thing as a bad sale? You would have thought the answer to that was ‘no’. After all, any money coming in to your business in the current economic climate’s got to be good – right? Th...
The Worst Advert Ever? 9 Aug 2013 | 03:36 pm
There are a lot of adverts out there, but there’s one that makes me cringe every time I see it. Sure, there are plenty of cheesey ads that make you groan, or boring ones that bring on a sudden urge f...
How to Write Great Content Quickly 7 Aug 2013 | 03:29 pm
It’s every blogger’s and content writer’s worst nightmare. It’s something that happens far more frequently that they would like. What is it? A blank mind. They know they have to generate great con...
Content Marketing Doesn’t Work 5 Aug 2013 | 03:40 pm
Is that the decision your company’s come to? Why do you think that? Are you not getting the results you think you should be getting? That’s probably because you’re not going about it the right way....
