Further - further.co.uk - Further
General Information:
Latest News:
As you sprint to keep up, slow down and think 4 Jul 2013 | 08:34 pm
Having sat and listened to industry leaders and one of the industry’s most recognised futurologists recently at, amongst other gatherings, FODM , it really made me think. Until we stop treading the w...
Wire-framing For The Responsive Web With Initializr And Bootstrap CSS 24 May 2013 | 05:29 pm
...or why you should teach everyone in your online-focussed business at least the fundamentals of HTML The web is rife with wire-framing tools, widgets and utilities to help you sketch out the user f...
Further goes the extra mile for Variety 29 Apr 2013 | 09:00 pm
John Thew, our MD, is doing The Italian Job again - after an absence of 20 years. The charity car run to Italy helps raise much needed funds for Variety, the Children's Charity, that provides positiv...
Google Shopping Paid Listing Ads 26 Apr 2013 | 04:00 pm
Having to pay for something that used to be free may not sound like good news. There’s little doubt that many retailers will have greeted with dismay the news that Google would start charging for pro...
Fail fast or learn from what works? SearchLove, content strategies and the future of SEO 30 Oct 2012 | 06:27 pm
Test and learn. Try something, explore what works, measure what doesn’t, and adapt. Fail fast, learn quickly, and innovate. The layman knows this methodology as “trial and error”, but that doesn’t sou...
Seven questions every chief executive should ask about search and social marketing 26 Oct 2012 | 08:39 pm
“We should have thousands of fans on Facebook. We should be top of Google’s search rankings. While I’m at it, where is our mobile app? Everyone else has already done this, why haven’t we?” If you ha...
Never underestimate the power of your voice on social media... 8 Jun 2012 | 05:43 pm
Is your social media voice infiltrating the real world? The answer, of course, is yes. It has been for quite a while. However, to what extent has it done so? I’ll explain my curiosity with the not-so-...
Ecommerce Tracking Tips - Getting the most out of Google Analytics 31 May 2012 | 08:01 pm
At Further we have a fair few ecommerce clients spanning a wide range of product types. Having spent the last six months on secondment to our Marketing Strategy team, I’ve seen a lot of sub-optimal tr...
Penguin...Panda...Six Survival Strategies for Google's Animal Kingdom 30 May 2012 | 09:15 pm
The SEO landscape has changed dramatically over the past few months. Google’s Panda and Penguin updates, with their penalties for duplicate content, low-quality links, over-optimised keywords and heav...
Google's Penguin leaves the bad guys out in the cold 15 May 2012 | 01:38 am
There once was a time when SEO specialists trained in the dark arts (using shady techniques to try and alter search rankings) often soared past the good guys like us. Now however, the game's changing ...
