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Becoming Brain Wiser With A Book For Dummies 27 Aug 2013 | 04:49 pm
Editor’s Note: I just got my copy of Neuromarketing for Dummies last week and was planning to write a review. Good thing for all of us that an eminently more credible reviewer, neuroscientist Dr. Th...
The CEO Series: Interview with Andrew Leary of IpsosSMX 25 Aug 2013 | 09:56 pm
Continuing the unofficial series of chatting with industry leaders that are driving transformation in the research industry today we have a discussion with Andrew Leary of IpsosSMX. Not familiar with...
What Sailing Teaches Us About Navigating Change 23 Aug 2013 | 05:03 pm
Editor’s Note: I’ve been begging Ellen Woods to start blogging for awhile now, and I am thrilled that she has finally graced us with her first post. Ellen has been a regular reader and commenter he...
Some ABCs Of RFPs 22 Aug 2013 | 04:30 pm
By Kevin Gray If it hasn’t happened yet it won’t be long before you receive a Request for Proposal (RFP) or Request for Quotation (RFQ) from a client you and your company have never worked with befor...
Jeffrey Henning’s #MRX Top 10 – Taxi Driver, NUMB3RS, The Thick of It 21 Aug 2013 | 02:15 am
By Jeffrey Henning Of the 2,033 unique links shared on #MRX last week, here are 10 of the most retweeted. Norway PM Jens Stoltenberg works as secret taxi driver – Forget political polls and focus...
An Insider Look At Reinventing Brand Equity Tracking 20 Aug 2013 | 05:00 pm
By Joel Rubinson Having analyzed the brand equity of hundreds of brands, CPG and non-CPG, US and global, I want to share my thoughts on creating a powerful brand success system for a digital, soci...
Selling Your Brain, Not Your Labor 19 Aug 2013 | 07:58 am
Editor’s Note: As many MR suppliers attempt to make the shift away from a cost plus business model, it’s vital to begin to think as a consultant not just in terms of the services we offer, but als...
In Memoriam: Market Research Loses A True Pioneer In Bill Weylock 16 Aug 2013 | 02:53 am
Bill and his beloved Wheaten Terrier, Walter. It’s with a very heavy heart that I write this: industry veteran Bill Weylock has passed away after a battle with Pulmonary Fibrosis. Not only has the m...
20 Signs You’re A Market Researcher 15 Aug 2013 | 04:21 pm
By Adam Rossow 1) You know that an IHUT is not a dwelling for Apple employees. 2) When asked a question, you respond with a question. 3) You know it’s not the size of your panel that matters, bu...
Come on Down! What Game Shows Can Teach Us About Co-Creation 14 Aug 2013 | 05:44 pm
By Kevin Lonnie The wonders of living in a social media world is that it is now possible to co- create with your customers. But the same things that make this possible (large, diverse, anonymous part...
