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Gunther Sonnenfeld: The Future of Advertising Isn't Advertising (As We Know It) 28 Jun 2013 | 11:12 am
My good pal and The Big Pivot co-author, Sasha Grujicic, and I ran a series of discussions at the Banff World Media Festival earlier this month (June 9-11) that pulled together stakeholders on the bra...
John Sharp: Heardable Automated Report Builder v3.1 Release 24 Jun 2013 | 11:45 pm
If you're in the business of online marketing, you already know that things are getting harder, not easier. CEOs are aware that marketing is turning from an art to a science at an extremely rapid rat...
Francine Martindale: Data vs. Insights- Getting the Whole Picture by Using Our Reports 23 Jun 2013 | 01:14 pm
There is no doubt that Big Data is a huge talking point right now in the Marketing industry. Everyone wants to track more channels, see their campaign results instantly, and get more and more data. ...
Francine Martindale: Discoverability- 8 Offbeat Ways to Promote Your Brand Online 18 Jun 2013 | 01:14 pm
Last week at the ad:tech conference, a speaker mentioned the term ‘discoverability’. He was talking about how easy it is for people to find out about your company and buy your product, and that after...
Jon Samsel: Why People Talk and Share Brand X Over Brand Y 17 Jun 2013 | 12:50 am
I just read an excellent article on why some companies, products and services get more word of mouth than others. It's titled, "The Secret Science Behind Big Data And Word Of Mouth," and it was writte...
Gunther Sonnenfeld: Brands Are Systems (The New APIs) 13 Jun 2013 | 01:11 pm
Brands are trying to become more relevant than they ever have before. A big part of this is the fact that in order for them to acquire and maintain customers, they need to sustain markets. How are the...
Gunther Sonnenfeld: Understanding Local to Think Global 11 Jun 2013 | 05:31 am
Twitter and other microblogging platforms are inherently local, relevant, and social. They’ve organically created a powerful mix of content and relationships, and there are a couple of simple things t...
Francine Martindale: Understanding Local to Think Global 11 Jun 2013 | 05:31 am
Twitter and other microblogging platforms are inherently local, relevant, and social. They’ve organically created a powerful mix of content and relationships, and there are a couple of simple things t...
Francine Martindale: Yes, We Measure Sentiment! 30 May 2013 | 07:37 pm
In the past 24 hours, two separate people have asked me if we measure sentiment. More and more people are focusing on this. We also think sentiment is important, and so our tech guys built an amazin...
John Sharp: The Heardable Top 100 Industry-Leading Brands 28 May 2013 | 01:54 am
Here's the 411 on a feature we launched a couple of weeks ago: top-level industry category leader scores. For over two years, we've been using NAICS (the North American Industrial Classification Syst...
