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Intuit & NIESBUD to roll out Financial Literacy Programme for Indian SME’s 26 Jun 2013 | 07:50 am
Intuit India, a leading provider of business & financial management solutions for small & mid-sized businesses in the country and National Institute of Entrepreneurship and Small Business Development ...
Book Review : “Business Sutra” by Devdutt Pattanaik 30 Apr 2013 | 12:16 am
Each one of us would agree that Indian Mythology is very rich & there are tons of things that can be learnt from it. If we look back at our day to day life, everything that we do has someway or the o...
Insights into “Coupon Marketing” 16 Feb 2013 | 08:53 pm
One of the fast emerging marketing techniques is couponing business. CouponMAMU has brought a revolution in the way marketing takes place. You simply produce a booklet with different schemes in it aft...
Social Media Tips for Start-Ups [Guest Post] 30 Jan 2013 | 07:17 pm
Social media marketing is hailed as one of the best ways to promote a start up. It is cheap, relatively easy and pretty effective in helping a company establish its own identity and brand. While there...
Building a Stronger Brand Identity for your Startup [Guest Post] 27 Jan 2013 | 06:06 pm
Though there are plenty of things to worry about during the start-up phase of any business, there are few things as important as brand creation and management. Whether you are securing investors or bu...
Success Story of MakeMyTrip [Guest Post] 21 Jan 2013 | 06:50 pm
Gone are the days when we had to stand in queues for booking train/bus or even Flight tickets. With the rise of OTA, it has not only become convenient for customers to book tickets but also get great ...
33 tips for getting hired at a startup [Guest Post] 18 Jan 2013 | 09:18 pm
For many people, working at a startup is the holy grail of employment, and it’s not hard to understand why. You can get in on the ground floor, be a part of something exciting, and maybe even be a par...
App Review: WeChat – The new way to connect … 18 Oct 2012 | 10:45 pm
There is no dearth of chat cum audio/video applications namely Nimbuzz, TalkBox, WhatsApp with WhatsApp being the most popular [at least in India ], today we review an interesting app named WeChat. We...
Mantras to measure “Customer Satisfaction” in business [Guest Post] 16 Sep 2012 | 11:36 am
Off late, I have been facing lot of issues with my Airtel DTH service & after repeated complaints there has been no actions taken by Airtel. The worst part is that every time when I call them, I have ...
Book Review : “Shades of Life” by Vasundhara Ramanujan 8 Sep 2012 | 10:33 pm
We have done lot of book review’s in the past [few of them here] most of them were on Business, Startups & Entrepreneurship but this time we digress a bit & touch upon an emotional journey penned by V...
