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Mobile App Advertising Trends 8 Aug 2013 | 04:44 pm

A new Mobile App Advertising trend may be in the making as smartphone owners turn to local TV news apps and breaking, local news and weather are top content categories, according to the latest researc...

Pepsi Launches Bilingual Advertising Campaign with William Levy 29 Apr 2013 | 06:12 pm

Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bil...

Hispanic Acculturation Secrets Unveiled 16 Apr 2013 | 08:33 pm

Hispanic Acculturation secrets were unveiled at the Keynote Speech given by Claudia Goffan, Hispanic Marketing expert and Target Latino CEO, at Hispanic Day on the Hill and she reveals some of them on...

Latinos in Kansas to Have Hispanic Day on the Hill 27 Mar 2013 | 06:23 pm

Claudia Goffan, Hispanic Marketing professional and CEO at Target Latino, named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam B...

First Latino Pope Francis I: History in the making 13 Mar 2013 | 08:12 pm

Cardinal Jorge Mario Bergoglio of Argentina was elected pope today, becoming the first pontiff from Latin America and taking the name Pope Francis. The white smoke, accompanied by the pealing of bells...

Support of Comprehensive Immigration Reform: ASPIRA Applauds Verizon for Courageous Stand 11 Mar 2013 | 07:42 pm

The ASPIRA Association applauds Verizon and its Chairman and Chief Executive Officer, Lowell McAdam, for strongly supporting comprehensive immigration reform. In a letter dated March 4, 2013 addressed...

The 36 Rules of Social Media 7 Mar 2013 | 06:01 pm

Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. It was put together by Fast Company and it illustrates some of the best practices t...

Andy Warhol Famous Campbell’s Soup Cans 8 Feb 2013 | 03:23 pm

We dedicate this Friday’s post to an icon: Andy Warhol. Did you know how he displayed the paintings on his first one-person exhibition? Here it goes. Andy Warhol’s Campbell’s Soup Cans transformed him...

Mobile Marketing Campaign against Drunk Driving 11 Dec 2012 | 09:50 pm

Budweiser launched this mobile marketing campaign in Argentina in a wonderful effort to generate awareness about the dangers of drunk driving. The campaign, called “Termina bien la noche, escanea este...

Latinos Online 2012 Study 13 Nov 2012 | 02:36 pm

A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visi...

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