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Online Shopping: How Does Your Brand Stand Out on a Level Playing Field? 22 May 2013 | 09:07 pm
No shelf sets. No danglers. No silent salesmen. No custom cartons, cans, bottles, or printing. Just an RGB image in a sea of RGB images all competing for attention. It gets more interesting. Brands a...
Xumma Semi-Sweet Cola 8 May 2013 | 10:57 pm
San Francisco based Xumma, pronounced zuh-mah, is “cola done right.” Just sweet enough and just dry enough, Xumma harkens back to what cola is meant to be. Balancing between traditional and contempor...
Just Call Him Professor Jay 15 Apr 2013 | 08:06 pm
No, designer Jay Larche isn’t leaving us to go teach full-time but he recently participated in Farmington High School’s Marketing and Advertising Career Talk. The goal of Farmington High School’s pro...
A Fresh Take on Fresh 27 Mar 2013 | 07:29 pm
As food trends continue to focus on healthy and fresh, consumers are inundated with words like “organic,” “natural,” and “wholesome.” Many products live up to these expectations while others are simpl...
Learning From the Whitewash 6 Mar 2013 | 09:36 pm
A few years ago, when Apple simplified it’s packaging to quality product images and a logo against a white background, we began to see the whitewashing of packaging across many categories. In a clutt...
A New Look for T: The New York Times Style Magazine 18 Feb 2013 | 04:04 pm
New York was abuzz last week when the new T: The New York Times Style Magazine logo was unveiled. We’d seen the images but when the new issue hit our doorstep this weekend we took a good hard look at...
Packaging Matters 13 Feb 2013 | 12:52 am
As a package design firm, we know that packaging matters. It’s what we live and breathe every day. A recent study by MWV revealed just how important packaging is to consumers, from the moment they de...
Happy Holidays from HMSDesign! 18 Dec 2012 | 03:31 am
This year, HMSDesign wanted to spread some Christmas cheer a little differently than in Christmases past. What better way to send warm holiday wishes than with custom packages of delicious hot cocoa? ...
Kudos to our partners at Bolthouse Farms! 5 Oct 2012 | 09:00 pm
Congratulations to our friends at Bolthouse Farms on making this year’s Food & Beverage Packaging list of Top 50 Beverage Packagers! Check out the full article and list at foodandbeveragepackaging.co...
Press Release: Tecate and Tecate Light Add Character with Revitalized Packaging 4 Oct 2012 | 07:28 pm
Read on for the official Heineken USA press release: TECATE AND TECATE LIGHT ADD CHARACTER TO SYMOBLIC EAGLE WITH REVATILIZED PACKAGING Bolder Brand Image on Primary and Secondary Packs to Land in U...
