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Social media vs email. Can we talk? 25 Jun 2013 | 05:27 pm
Brett de Hoedt gets asked to train people in social media across Australia and of course he’s happy to oblige. He almost never gets asked to train people in eMarketing but he usually insists on adding...
Reading list June 24 2013 22 Jun 2013 | 08:05 pm
Do you evaluate your programs? Do you believe in evaluation? Of course you do. Well you should read this piece from the Stanford Social Innovation Review (SSIR) which claims that most charities should...
A rollicking MUST READ for charities, fundraisers and regulators. 22 Jun 2013 | 01:30 pm
Needless to say, we believe every word posted on the Hootville website is a gem to be read and treasured by our citizens. Then of course there are the genuine must-read items. This alarming piece of i...
Vale Jeffrey Smart: a brief anecdote 21 Jun 2013 | 10:19 am
By Brett de Hoedt. The best thing for me about being a journalist was the access it provided to people, places and institutions that are generally roped off. I was an inexperienced but damn hungry jou...
Iron Man 3 was an opportunity to talk mental health 19 Jun 2013 | 07:13 pm
Does this guy seem a little...tense? We spend a lot of time in Media Savvy 101 talking about finding catalysts for media coverage. Catalysts are triggers to approach media. Catalysts make your story ...
Can your leader lead like this? 15 Jun 2013 | 05:37 pm
Stand and deliver or be caught in the crossfire. Chief of Army David Morrison scored universal plaudits for his uncompromising, weasel-word-free video. While your chief may not need to address endem...
Bon Jovi eyes older, lucrative, classier audience 17 May 2013 | 08:51 am
Online marketing via Google AdWords, Facebook or YouTube is an under-utilised option for many Australian nonprofits. We’ll talk more about this in weeks to come. Meanwhile though here’s one rule for n...
jobville extends free listings 15 May 2013 | 06:24 pm
Jobville.com.au Australia’s free-for-nonprofits recruitment website has extended its free-for-absolutely everyone offer until September 1. It’s the one Australian job board offering free jobs listings...
Are you propositioning enough people? Probably not. 15 May 2013 | 06:05 pm
Before people transact with you they ask themselves a series of questions: What does this organisation offer me / what do they do exactly? Why should I choose this particular organisation? What’s spec...
Hootville is busy. Here’s why… 15 May 2013 | 04:24 pm
We’re developing websites for Inner Melbourne VET Cluster, a family violence network in regional Victoria and Merri Community Health Service. This will be our second website for a community health ser...
