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Hotels and Restaurants on Facebook Graph Search – First Impressions and Tips 3 Feb 2013 | 11:41 pm
Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediately (of course) dived right in to see if I could replicate the funniest Face...
6 Hotel Social Media Marketing Predictions for 2013 2 Jan 2013 | 09:06 pm
As hotel operators and marketers face another fresh, promising new year ahead, many are watching the social media space closely to gauge the level of time, expertise and financial investment that will...
Commission Free Hotel Bookings with Treovi – Exclusive Interview with the Founders 12 Aug 2012 | 12:26 am
An exclusive Hotelemarketer.com interview with Michal Wrobel, one of the co-founders of Treovi, a recently launched hotel distribution initiative that is causing industry buzz with a unique value prop...
The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right 4 Aug 2012 | 09:19 pm
Here’s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. This post examines how 3rd Party Retailers / OTAs capture business intended directly for hotels...
10 Things I Hate About Hotel Websites – Infographic 23 May 2012 | 07:40 am
Here’s a cheeky look at what’s wrong with so many hotel websites out there…most of these issues are elementary and fixable…all that’s required is some forethought and keeping users top-of-mind. Click ...
Pinterest for Hoteliers – A Guide to Pinterest for Hotels, Resorts and Restaurants 29 Feb 2012 | 06:00 am
Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn’t new, though…it was (Beta) launched in 2010 and rose to fame in 2011 when ...
TripAdvisor Advertising – CPC Case Study and ROI 22 Feb 2012 | 05:41 am
A great guest post by Piotr Majdan from Mirai Espana, that takes a deeper look at the performance of TripAdvisor PPC (not to be confused with Business LIstings) activity. Piotr had also published a ca...
The curse of too much choice 21 Feb 2012 | 06:50 am
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb: We all want customized experiences and products — but when faced with 700 optio...
Are we over-complicating the issue of Privacy? 20 Feb 2012 | 06:22 am
This recent article on Forbes has sparked a fair bit of interest and controversy – “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did“. Essentially the piece is about how Target us...
What Digital Marketers Really Do 16 Feb 2012 | 05:53 am
In the tradition of the most recent meme to hit the Interweb “What People Think I Do / What I Really Do” here’s a low-down on What Digital Marketers really do…enjoy. Never heard of the meme? “What Peo...
