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2012: The Year of Unexpected Changes in SEO 24 Oct 2012 | 09:54 pm
In 2012, so much has happened to reshape the search landscape. Many of the techniques that have served the industry well for years have been outlawed by Google, leaving search marketers looking for th...
Forget About Rankings – Think Traffic and Everything Else Comes to Pass 5 Oct 2012 | 09:25 pm
When search-engine optimization was young, the holy grail of search marketing was reaching the first page on Google – “rankings” were everything. Today, few SEO professionals produce ranking reports u...
What’s Hot and What’s Not in Your Local-Mobile Retail Search Scene 20 Sep 2012 | 12:48 am
Yesterday’s storekeepers wouldn’t recognize the 2012 retail industry, and many marketing professionals argue that since the advent of the Internet, this sector has seen more change than any other. Gon...
The Dangers of Drive-By SEO – Don’t Let it Happen to You 23 Aug 2012 | 11:00 pm
You’re on vacation, driving through Western Arizona on Route 66, when hunger strikes. Looking for a diner, you see two boards, each advertising a “Traditional Route-66 Diner.” There, the similarity en...
Why Penguin Poses Huge Risks for Small Business SEO 17 Aug 2012 | 04:12 am
For much of 2012, owners of small online businesses have been under the hammer. For most entrepreneurs, the parlous state of the U.S. economy has been enough to contend with, but Google’s monochrome m...
Image Optimization and the Infographic – A Modern-Day Fairy Tale? 8 Aug 2012 | 05:05 am
One year on from Panda, and still in the wake of Penguin, you can understand why many search marketers develop persecution complexes. One minute you can rely on any number of link-building tactics to ...
SEO Marketing and Lead Generation: How It All Ties Together 3 Aug 2012 | 12:17 am
People often misunderstand the role of search engine optimization (SEO), within the context of a broader marketing program. As a result, they are frequently disappointed when SEO fails to accomplish s...
How to Get Your Website Found by Google in 48 Hours or Less 27 Jul 2012 | 06:47 am
It’s one of the most common questions among first-time webmasters. “I just put a new website online, but Google hasn’t found it yet. I need search engine traffic to grow my business. What can I do to ...
Blog SEO Revisited: Post-Panda Optimization Tips 12 Jul 2012 | 06:29 am
When used properly, blogs are an ideal tool for search engine optimization. You can use a blog to grow your web presence, boost your search engine rankings, and attract more visitors. This article off...
Demand Media Endorses Google+ Authorship – “A Potentially Great Benefit” 4 Jul 2012 | 05:20 am
Demand Media Studios, a leading content and social media company, cast what amounts to a vote in favor of Google+ Authorship when it circulated its content team suggesting that all freelance writers s...
